My friend and colleague, Ivana Taylor, asked me to stop by her weekly DIY Marketer Twitter #BizapalooaChat to talk about the experience of building and using podcasts as part of the Red Direction business model. I am a continual student of podcasting – a learning viewpoint Ivana thought would bring an interesting view to her DIY […]
For the last several years, businesses have spent tremendous energy and resources on efficiency. Tightening up processes, removing actions lacking returns, and even combining responsibilities into fewer roles. The big question is what to do in an always-changing market where we are overloaded, and often have more than our job – specifically, the people looking […]
The Sweet Spot of Tradition, EQ and Empathy. How many things do you do each day, month, and year that are always the same? A tradition is something we repeat that has meaning to us. Holidays are a given. What about monthly activities – maybe dinner with friends and family, a networking event, something we volunteer […]
Even though our paths are separate, we are connected. We are connected by the fact we live on the same planet. We have people in our life. We have problems. We have joy, sadness, anger, frustration. These experiences shape our view and offer a unique perspective no one else has. How we chose to use […]
The more we choose the easier the action becomes. There are three main components to making choices: Know there is a choice to be made. Understand what’s in our control (or not). Consider the options. Let’s take moment to clarify: there are decisions we make for ourselves, our families, and for our work. The aforementioned […]
So, an opportunity presents itself with regard to your business – expected or not. Either way, your business plan might not account for it. Or perhaps you’ve got a nagging feeling that something isn’t quite right with what’s happening and you don’t (easily) know how to figure it out. That’s when it’s time to seek […]
One can’t overestimate the importance of learning to listen well (a skill which represents a deliverable in and of itself). Workers are dependent upon you, as both business owner and de facto team leader, to perceive the nuances of their comments and actions. Individuals who love supporting one another in the workaday environment represent […]
What’s that? You’re not prescient, you say. A person can’t know what’s going to happen with business next week, month or year.
Be aware and internalize your brand so as to become a whole, meaningful representative of the business (and, by extension, product or service) to all audiences.