Business Growth Strategy for Future Relevance
Find Your Direction, Lead With Purpose
In small to medium businesses the average number of roles that each leadership member of a team is responsible for is 3 different roles.
So imagine you have 5, 10, or even 30 people in your company all helping to drive the business forward. That is a lot of hats to juggle.
How do you balance all this and still manage to make sure that the business is moving forward, innovating, and adapting to a changing marketplace?
It’s with a growth strategy that acts as the compass for your business. Something that will always point you in the right direction–what we like to call the Red Direction.
You’ve probably hired consultants to help with things like sales funnels, leadership development, and supply chain management. Or you’ve brought in people to build systems and processes for your business but…
What we do at Red Direction is different
Because we help you discover what drives you as a company so that you will never have to wonder if you’re making the right decisions again.
Having direction means that all these systems, and processes are lined up to future relevance.
Your business, your workflow, your style. Strategically designed for growth.
When considering a growth strategy, we don’t want to replace what you’ve already built. We make sure that we build on top of the hard work you’ve done and create a system of guiding principles so your business is aligned with future growth and a strategy to navigate the often not-so-straight path to get there.
We do this by looking at three aspects of your business:
- Non-negotiables
- The way work is done
- What work to do and the right time to do it
Most businesses are so busy trying to implement solutions and streamline processes that they forget to ask an important question…
How are we getting in our own way?
Having a clear business direction is the key to avoiding this often unnoticed problem.
What you get from Red Direction is a framework that sits on top of the systems you’ve already built and makes sure that all those activities are lined up to future relevance.
We help you look at what you’re doing today with a pulse on the future. All this while considering what is coming your way based on trends in the economy, in the industry and in the marketplace.
If we optimize for today, then we might be limiting our potential in the future.
A good growth strategy builds a resilient organization, generates innovation, helps you reach new markets, and creates greater value for your customers.
Jess Dewell, Managing Partner
Jess has the “big picture” thinking that comes in to help businesses reconnect with their purpose and think strategically about the future. Having a plan to be flexible and adapt to a changing marketplace is one of the most advantageous steps you can take to prepare your business for what is to come. Jess will help you to build a framework for doing business that you can apply to any of the big decisions you need to make in your business today, tomorrow, or years from now.
Iva Ignjatovic, Social Media and Project Management
Iva is your touchpoint through the process of working with Red Direction. Having Iva on the team means that you can count on data driven plans to help guide your business direction. With a long and successful career as a marketing, business, and communication strategist, she listens to your business objectives and values and uses that to build results-oriented plans that are aligned with your goals and how your organization operates.
Amanda Norris, Efficiency and Automation
Amanda is the person who will come in and help streamline processes and build efficient systems. Making sure to understand your team’s work style and workflow, Amanda has an eye for systems, processes, and automation. Using her attention to detail and love of technology and productivity she helps your business to find ways to save time and increase efficiency by automating as much as possible.
Scott Scowcroft, Technology and Video Editor
Scott is the person behind the camera at Red Direction. With his vast experience in television and production he makes sure that the technology and online communication is run effectively and gets the message across. He brings his years of experience as the Executive Director of the Northwest Access and Production Center and Station Manager for BKAT-TV to Red Direction to ensure that what we’re producing is top notch video content for your consumption.
Pamela Barroway, Editor and Copywriter
Your voice is one of the most important features of your business. It sets the tone for your messaging and helps you be relatable to your audience. Pamela is an expert in capturing your voice and bringing it to life in your online and print materials. She writes compelling copy with a clear message so no matter what your audience sees there is cohesiveness and clarity in your message.