Pass up a business opportunity? Never ever … right?

Yet without purposefully comprehending and internalizing the reason for the company’s existence – its identifiers and differentiators, the meaning and power of its messaging – you’ll do just that. Specifically, miss creating critical, enduring customer and peer networks.

Be aware and internalize your brand so as to become a whole, meaningful representative of the business (and, by extension, product or service) to all audiences.


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