Pass up a business opportunity? Never ever … right?
Yet without purposefully comprehending and internalizing the reason for the company’s existence – its identifiers and differentiators, the meaning and power of its messaging – you’ll do just that. Specifically, miss creating critical, enduring customer and peer networks.
Be aware and internalize your brand so as to become a whole, meaningful representative of the business (and, by extension, product or service) to all audiences.
