Being truly customer-centric includes knowing the reason that people buy your product. And that reason is found through experimentation. The way you test directly
A Business Plan that Lasts 100 Years
Find out how a few small adjustments in your business plan strategy can increase profitability and reduce the cost of customer acquisition over time
Thought Leadership and Market Positioning (LIVE)
People come to us for specific information. That knowledge is specifically what people perceive about us … what we can contribute
Grappling with Product Positioning
What if marketing is just an ongoing experiment? Find out how to close the gap between customer expectation and a product’s promise.
Share Your Priorities (LIVE)
If we don’t know what we want, how do we develop impactful solutions and make more good decisions?
The Future Now (LIVE)
What a futurist is and why the future matters to our business. The new skills we must learn to contribute to business growth in a distracted society. It takes time to create instant gratification…and that will continue.
Avoid Language that Erodes Credibility
What does modern sales language look like? Tune in to this episode of VBBradio with Liz Wendling and Ingrid Pyka for communication tips for salespeople.
Can We Automate Trust?
Automating tasks is something we’ve been doing in business (and in life) for decades. The more tasks technology can perform for us, the more exciting – and scary – the prospect becomes. We can rally or rebel against technology. With every noisy and competitive marketplace, the exploration of ways to create connection is part of […]
Recognize Risk and Realize Value (LIVE)
Getting what we want is a skill. Specifically, negotiation skills. When we reflect and consider how we show up and know exactly what we want, we can then prepare a way to ask with confidence and clarity. This works both in our everyday lives and in protecting ourselves, our companies, and our proprietary information. Risk […]