Avoid Language that Erodes Credibility

Sales, marketing, and advertising messages must be tied together – more than ever before. With customer access to direct competition and indirect competition to solve problems, the way we work together determines the experience customers have. The consistency of that experience is what strengthens our relationship with customers. Jess Dewell hosts panelists Liz Wendling and Dr. Ingrid Pyka to discuss ways to avoid language that erodes credibility.

What does modern sales language look like and sound like?

Tags: experience, listening, connection, communication, credibility, changing customer expectations, value

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