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The BOLD Business Podcast is an ad-free program that helps you guide the group of people trying to execute on your vision. BOLD Business Podcast helps leaders like you clarify the path to success.

Connection to Your Customers (LIVE)

Being truly customer-centric includes knowing the reason that people buy your product. And that reason is found through experimentation. The way you test matters directly correlates to your ability to anticipate changing customer needs over time.

How can your company identify the aspects of their brand that their customers find important?

Tags: decision making, assumptions, anticipating change, ab testing, impact, customer decision making, statistical significance

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Connection to Your Customers (LIVE)

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