Grappling with Product Marketing

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Grappling with Product Positioning

You can position your product for success today, and ensure its relevance tomorrow. We like to make marketing complicated, yet it doesn’t have to be. What if marketing is just an ongoing experiment? Jess Dewell talks with Laura Pence Atencio, International Marketing Consultant and Trainer, about grappling with product positioning.

How much of marketing is experimentation to close the gap between customer expectation and a product’s promise?

Tags: process, culture, perspective, priorities, awareness, focus, decision making, problem-solving, product positioning

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