Starting the conversation: Formalized or not, we all seek points of view (maybe even validation) with which to check ourselves. Being on the right track, getting results, and making the best decisions — these are weighty responsibilities. By default it is commonly thought that confidence comes from knowledge. In actuality, confidence comes from being tuned […]
Red Direction
Build a Thriving Business that Makes a Positive Impact
Starting the conversation: Your business plan is a tool to know what not to do. This dynamic tool allows you to include core information about the way you do your work, the impact your company makes, and what opportunities are really the right ones to pursue. Bessi Graham, Founder at Benefit Capital shares the power […]
Harnessing The Power Of Modern Sales and Marketing
Starting the conversation: All you need are the right words that reach the right people at the right time. Easy, right? Yes, when you’re able to provide the time for discovery and development when creating marketing message and stories. Your customers are savvy, and to claim a spot in their crowded brain space requires diligence […]
How To Make Informed Decisions with Imperfect Information
Starting the conversation: Be OK making mistakes. Decision-making inherently has a risk element, and knowing how you make decisions with imperfect information is a reminder that you are human — and also helps with better understanding of the cascading results of making a choice. Maria Morukian, President at MSM Global Consulting, LLC and Stephanie Judd, […]
Trust Your Purpose Through Times of Change
Starting the conversation: What you are drawn to is a clue to how you can add value to the world around you. Regardless of scale, each purposeful action and intention creates an opportunity for you or another to keep moving an idea forward. Wherever your curiosity takes you, and the problems you choose to work […]
Talent, Effort and Skills: A Formula for Growth and Success
Starting the conversation: To meet and accept yourself is fundamental for showing up as you are, especially in a world where so many expectations exist outside of ourselves. Your will, that passion and drive, is there and the more you listen the more you can define what success is for you — AND embrace the […]
How to Perform Under Pressure Aligned with Your Goals
Starting the conversation: Growth is uncomfortable. Whether pushed (life change) or pulled (following your dream) toward the career and contribution you want, commitment is foundational. The beginning will be tactical: creating a revenue stream, building a pipeline of business, and attracting the right people to work with you. Amy Anderson, Co-Founder at Wild Coffee Marketing, […]
Embrace Endings and Create Powerful Beginnings
Starting the conversation: Endings are often overlooked. We can push project dates and modify results expectations much easier than calling for a full-stop to review. Review and assess the plan, the actions selected, and the results to be able to make decisions about continuing or modifying — or keeping things the same (and setting a […]
How to Foster a Culture of Innovation in a Startup
Starting the conversation: To disrupt an industry, your company must tap into clear communication, be vigilant about minimizing groupthink, and create a work environment that is sustainable for high-performance teams. Brett Barlow, CEO at Everee, candidly shares insights he’s learned and how recognizing the knowledge of collective mistakes avoids big setbacks. Pressure can be amplified […]
Steps to Building a High-Performance Business
Starting the conversation: The intersection of what makes you unique, the impact you want to make, and what drives you are the key elements to the customized definition of what high performance is for your business. Once defined, this powerful tool provides you with a way to navigate failure; what is out of your control; […]
Intentional Communication Drives Business Success
Starting the conversation: One key to designing a business that thrives while growing is to put attention on the people within your company. Once you hire the right people, the imperative becomes understanding how their goals change over time, what they seek, and where they can grow to support the changes in your business. Tina […]
Unlock the Power of Strategic Questions
Starting the conversation: Strategically looking forward shows what opportunities, goals, and problems make the most sense to focus on. Results from the time and energy spent working to deliver your product directly relates to your commitment in taking time to choose the next best action moving the business forward. Christy Maxfield, President at Purpose First […]
Make Decisions with Imperfect Information
Starting the conversation: You make all decisions with imperfect information, which can lead to any number of scenarios: walking right into a blind spot, missing a key point of view, or maybe even downplaying risk. Geneve Huxley, Founder and CEO at Huxley CPA Consulting, talks about the challenges companies face and how to use your […]
Business Mindset: Learning From Your Experience
Starting the conversation: More than just influencing outcomes, how you make decisions impacts your next step, your relationships, and also tests your values. Leaning into your personality and strengths, recognizing your weaknesses as a leader — all inform how, when, and what you do when showing up for your company and employees. Bew White, Executive […]
Use Business Storytelling to Engage with Customers
Starting the conversation: Stories that create connection may not be the obvious ones. When what we shape and share doesn’t obtain the desired marketing result, we feel immense frustration. That friction is where to take a closer look at shared stories set goals, and discover where there is a gap — which […]
Inspire Others And Bring Your Vision To Life
Starting the conversation: It takes time to create meaningful relationships in life and business. When you know what you want to accomplish, you know where to put your effort … and how to build relationships with those that can help you reach your goals. Lucas Root, Entrepreneur and Author at SGIC […]