Room & Board is an American modern furniture and home furnishings retailer whose inventory is 90 percent American-made. Nice, right? Well, the company goes one better: they actually come out and FIX furniture in the customer’s own home. Skeptical? Don’t be – I’ve personally made use of this in-home furniture repair service.
If your small business – and by extension, YOU – are potentially available 24/7, how do you determine what is an equitable, livable fee to charge for your product and/or service? Determining what to charge is a challenge for any business, at the beginning or in product evaluation. There are real-world consequences in charging too much […]
What’s that? You’re not prescient, you say. A person can’t know what’s going to happen with business next week, month or year.
Be aware and internalize your brand so as to become a whole, meaningful representative of the business (and, by extension, product or service) to all audiences.