Define market segments. Create conversation. Increase opportunity.

The #ShoutAbout Conversation

The #ShoutAbout Conversation

Strategic learning and positioning begins with conversation. Three important results from contrib…
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19 hours agoThe #ShoutAbout Conversation
Discover People Who Add Value Because They Love What They Do

Discover People Who Add Value Because They Love What They Do

  (This blog post originally posted on Hampton and Associates) Connections matter. There…
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1 week agoDiscover People Who Add Value Because They Love What They Do
Differences matter. There is only one YOU!

Differences matter. There is only one YOU!

Let’s start by getting real. I’m not going to discuss traditional approaches to personal branding,…
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2 weeks agoDifferences matter. There is only one YOU!
Psst ... Your Strengths Drive Success!

Psst … Your Strengths Drive Success!

A key element in business analysis: YOU! Whether the owner, division leader, team member or cont…
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3 weeks agoPsst … Your Strengths Drive Success!
(Your Own) Customer Knowledge = Digital Power!
4 weeks ago(Your Own) Customer Knowledge = Digital Power!

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Character Customer Profiles provide in depth information to market segments allowing the creation of clear, actionable, messaging.

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The #ShoutAbout Conversation

#ShoutAbout what's on your mind.

Strategic learning and positioning begins with conversation.

Three important results from contributing and listening to others:

  • They feel heard and that people want contribute to the improvement of services they choose to purchase.
  • People don’t always share what’s hard for them. They don’t want to be a burden and want us to succeed.
  • On the lookout for what’s not being said – the opportunity to expand a feature, service, or discover a way to expand.

What do you include in your personal art of conversation?

Discover People Who Add Value Because They Love What They Do

  (This blog post originally posted on Hampton and Associates) Connections matter. There is a generally accepted way to post jobs, let established processes filter and finally choose a candidate based on set criteria. But what if the method reflected steps allowing applicants with desirable traits to become known? Or if standard procedures were allContinue Reading

Differences matter. There is only one YOU!

Let’s start by getting real. I’m not going to discuss traditional approaches to personal branding, which are tried and true … and boring. You are probably doing all that. I want to talk about you: the usable, juicy stuff that’s downplayed across one’s life. Being different takes guts and feels uncomfortable – at first. YetContinue Reading

Psst … Your Strengths Drive Success!

A key element in business analysis: YOU! Whether the owner, division leader, team member or contractor – always remember that you add value. When looking at target audiences, companies tend to focus on how to achieve connections … yet what connects you to customers involves more than simple understanding; the secret sauce is knowing your own strengthsContinue Reading

(Your Own) Customer Knowledge = Digital Power!

Customers Keep Their Eyes Peeled (on ALL You Have to Offer)

Astonish Your Customers Through Eloquent Exchanges

The Key to Dissipating a Marketing Question-Storm

Is your promotional strategy just raining questions? You may be missing information crucial to the plan’s success. For a well-rounded understanding, investigate all aspects of an audience’s online explorations. Comparing what a customer DOES to what they VERBALIZE can be enlightening…and essential to clearing up the questionable marketing weather!

Secret of Sowing Glorious Online (Plan)ts

Tweet at Events: Learn, Connect, Support

“A horse fly lives longer than a tweet.” –Bridget Willard So why tweet at all? Do meaningful conversations actually happen? Skip those questions, and instead ask:  What can I do to be attractive for conversations happening on Twitter? Conversation happens fast on Twitter with status updates, tweet chats and live tweeting. Let’s take a look at liveContinue Reading