Define market segments. Create conversation. Increase opportunity.

Jessica Dewell - Dreaming With Entrepreneurs

Jessica Dewell – Dreaming With Entrepreneurs

Celebrating Entrepreneur week with David Leopold:…
Read More
3 days agoJessica Dewell – Dreaming With Entrepreneurs
Jess Dewell Close-Up Talk Radio Interviews

Jess Dewell Close-Up Talk Radio Interviews

  What do you sell? Why do you sell it? The more specific the message the more powerful the message.       Identify target market segments, what they here, and how they wa…
Read More
3 days agoJess Dewell Close-Up Talk Radio Interviews
Jess Dewell - Spotlite Radio Interview

Jess Dewell – Spotlite Radio Interview

Create a purposeful business story? You can do it! (Click the image to listen now!!) HOW can…
Read More
3 days agoJess Dewell – Spotlite Radio Interview
#ILoveMe – Paramount for #ShowingYourSparkle

#ILoveMe – Paramount for #ShowingYourSparkle

Choose what to do – and what not to do. Interaction with the world is changing; how one looks at and…
Read More
5 days ago#ILoveMe – Paramount for #ShowingYourSparkle
YOUR Customer Familiarity IQ = Wise Online Decision-Making

YOUR Customer Familiarity IQ = Wise Online Decision-Making

What’s “customer familiarity IQ”? Hint: it’s NOT the intelligence of potential clients! Rather, i…
Read More
7 days agoYOUR Customer Familiarity IQ = Wise Online Decision-Making

Digital strategy
shapes expectations.

Character Customer Profiles provide in depth information to market segments allowing the creation of clear, actionable, messaging.

Get the best
digital strategy information direct to your inbox.

(We respect your privacy.)

Jessica Dewell – Dreaming With Entrepreneurs

Celebrating Entrepreneur week with David Leopold:

Jess Dewell Close-Up Talk Radio Interviews

  What do you sell? Why do you sell it? The more specific the message the more powerful the message.       Identify target market segments, what they here, and how they want to receive (and what will peak their interest) in your business. Each Character Customer goes beyond demographics and sociographics into whatContinue Reading

Jess Dewell – Spotlite Radio Interview

Create a purposeful business story? You can do it! (Click the image to listen now!!) HOW can I achieve this “purposeful” narrative in my business? I’m not a communicator or a marketer! But you are! The very ACT of connecting with your customers daily forms the basis of communications and marketing. You simply need guidanceContinue Reading

#ILoveMe – Paramount for #ShowingYourSparkle

#ILoveMe – Paramount for #ShowingYourSparkle

Choose what to do – and what not to do. Interaction with the world is changing; how one looks at and possibly applies external stimulus to self-image affects perspective. Not receiving the expected response or getting sucked in can be deflating…and utterly, undeniably exhausting! Women in Business Today revisited the ever-timely topic of burnout onContinue Reading

YOUR Customer Familiarity IQ = Wise Online Decision-Making

What’s “customer familiarity IQ”? Hint: it’s NOT the intelligence of potential clients! Rather, it’s your awareness and understanding of individuals making up target market segments specific to the business – and putting that information to good use online (and off). With Character Customer Profiles, the power to achieve this goal is within your reach!Continue Reading

Ignite Happiness – Starting with Yourself

A current trend views being, thinking, working and living together as desirable and productive. Yet the best ideas come often from a sense of unplugging and being comfortable with one’s own self and thoughts. Introverts thrive on time alone. Thoughts are a playground. Extroverts out there – like me – can learn much by developingContinue Reading

These 11 Questions are a Few of My Favorite Things

Recently Scott Scowcroft and I hosted Scott Point / Jess Counterpoint Jess+Scott+YOU show, which features mystery questions we pose to one another. All queries are revealed for the very first time on air! During this round, we invited the audience to participate. This episode definitely ranks among the most is unique and exciting (all showsContinue Reading

Small Business or Big, We All Practice by Doing

Looking for models of best practices – organizational structure, leadership, employee empowerment, even stock price (if a public company) – is the easy way to find successes. Modeling the success of larger companies may be difficult, though, due your own business size, mission and values. Yet avoid conducting direct comparisons; oodles of applicable gems existContinue Reading

What is Ghostwriting, Anyway?

Content plays a current, active role in online marketing. Though not an absolute requirement, undeniable value exists for telling great stories in written form in today’s multimedia world. In the recent Jess+Scott+You show You Said Ghostwriting?, our guests started exploring this topic by setting a common definition to launch from: Chris M. Cloutier: [A ghostwriter]Continue Reading

How will the seeds you plant today blossom tomorrow?

Transformation can take many forms. Some favor slow, steady progress with increasing skills and awareness. Others may throw a temper tantrum featuring statements like “I can’t live with that anymore,” or “It’s my turn to speak up.” Women in Business Today talked about just that subject on the show Bloom Where You Are Planted, or TransplantContinue Reading