Define market segments. Create conversation. Increase opportunity.

WE'RE MOVING! (Or, time to update your bookmarks for Jessica Dewell.)

WE’RE MOVING! (Or, time to update your bookmarks for Jessica Dewell.)

Jessica Dewell is officially relocating to JessicaDewell.com! Please bookmark this website as well as the new RSS reader link for this blog: http://feeds.feedburner.com/JessicaDewell. We look forw…
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2 weeks agoWE’RE MOVING! (Or, time to update your bookmarks for Jessica Dewell.)
Leaders Work Smarter Not Harder (It’s a MYTH!)

Leaders Work Smarter Not Harder (It’s a MYTH!)

Everyone can leverage the Pareto Principle, which is all about efficiency: Roughly 80% of the effec…
Read More
2 months agoLeaders Work Smarter Not Harder (It’s a MYTH!)
Roll up your sleeves, strive to appreciate individuals (i.e. Character Customers)!

Roll up your sleeves, strive to appreciate individuals (i.e. Character Cust…

How well do you know – really, truly comprehend – the people who form your target markets? If gaps i…
Read More
2 months agoRoll up your sleeves, strive to appreciate individuals (i.e. Character Cust…
Unexpected Indulgences

Unexpected Indulgences

The ability to filter massive amounts of information, every day, allows a person to categorize a…
Read More
2 months agoUnexpected Indulgences
The #ShoutAbout: Effective Curation Starts with Reading

The #ShoutAbout: Effective Curation Starts with Reading

In The #ShoutAbout: Thoughtful Curation or Just Noise?, I talked about the benefits of going beyond…
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3 months agoThe #ShoutAbout: Effective Curation Starts with Reading

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WE’RE MOVING! (Or, time to update your bookmarks for Jessica Dewell.)

Jessica Dewell is officially relocating to JessicaDewell.com! Please bookmark this website as well as the new RSS reader link for this blog: http://feeds.feedburner.com/JessicaDewell.

We look forward to seeing you at our new digs!

Leaders Work Smarter Not Harder (It’s a MYTH!)

Everyone can leverage the Pareto Principle, which is all about efficiency: Roughly 80% of the effects come from 20% of the causes. This lesson encompasses an important skill all should learn and internalize – weigh action items and prioritize according to a set of metrics for both tangible and intangible returns. Leverage is only oneContinue Reading

Roll up your sleeves, strive to appreciate individuals (i.e. Character Customers)!

How well do you know – really, truly comprehend – the people who form your target markets? If gaps in understanding exist, then you are likely also missing vital opportunities for gaining loyal clients. It’s officially time to close those fissures. Get out the toolbox to repair your Character Customer knowledge base. The work willContinue Reading

Unexpected Indulgences

The ability to filter massive amounts of information, every day, allows a person to categorize and prioritize. Once in a while, though, something unexpected gets through. Sometimes that unexpected t-h-i-n-g is like the pebble in a shoe, demanding attention and distracting from tasks on which you want to focus. Talk about annoying. But once inContinue Reading

The #ShoutAbout: Effective Curation Starts with Reading

In The #ShoutAbout: Thoughtful Curation or Just Noise?, I talked about the benefits of going beyond a simple reshare by adding your own message. Automating thoughtful and complete ideas through a curated library of your own content builds on that concept: scheduling YOUR interpretation and opinions as posts! Today’s digital world showers people with ever-increasing amountsContinue Reading

The #ShoutAbout: Thoughtful Curation or Just Noise?

Here’s the approach that promotes successful curation: Know your approach. Use awesome tools. Don’t forget that people want to know WHY YOU SHARED something. Intention matters!  

The #ShoutAbout: “Coloring Outside the Lines” …

… a practical and actionable book by Phil Bowyer. Break rules … use what you know to build a playbook that is all your own. I rose to the challenge and found the edges of my comfort zone to discover what boundaries I want to break through. Grow yourself to grow your business.

The #ShoutAbout Conversation

Strategic learning and positioning begins with conversation. Three important results occur from contributing and listening to others: Feeling “heard” motivates: people want to contribute to the improvement of purchased services. Not wanting to be a burden – and wanting us to succeed – someone may not share what’s hard to express: a difficult concept or situation.Continue Reading

Discover People Who Add Value Because They Love What They Do

  (This blog post originally posted on Hampton and Associates) Connections matter. There is a generally accepted way to post jobs, let established processes filter and finally choose a candidate based on set criteria. But what if the method reflected steps allowing applicants with desirable traits to become known? Or if standard procedures were allContinue Reading

Differences matter. There is only one YOU!

Let’s start by getting real. I’m not going to discuss traditional approaches to personal branding, which are tried and true … and boring. You are probably doing all that. I want to talk about you: the usable, juicy stuff that’s downplayed across one’s life. Being different takes guts and feels uncomfortable – at first. YetContinue Reading