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Is your promotional strategy just raining questions? You may be missing information crucial to the plan’s success. For a well-rounded understanding, investigate all aspects of an audience’s online explorations. Comparing what a customer DOES to what they VERBALIZE can be enlightening…and essential to clearing up the questionable marketing weather!
“A horse fly lives longer than a tweet.” –Bridget Willard So why tweet at all? Do meaningful conversations actually happen? Skip those questions, and instead ask: What can I do to be attractive for conversations happening on Twitter? Conversation happens fast on Twitter with status updates, tweet chats and live tweeting. Let’s take a look at liveContinue Reading
Make a practice of doing so every moment of every day – even when nothing at all seems in control. In that chaos revelations will occur: the second you realize every action purposefully taken has built up toward a momentum of its very own. Take a roller coaster ride with me. (Permission now for an eyeContinue Reading
There is an element to business people don’t often talk about: the fears that come with learning new skills, perfecting processes and even working toward an envisioned life. What’s the secret to mitigating such worries? Simply change what you say to yourself! Instead of: “I’m not good enough too….” Try: “Let’s try this and seeContinue Reading
Boxes are terrific fun when tearing off wrapping paper to uncover a surprise. Other types of boxes aren’t so great when a person is figuratively stuck inside, forever static. But circumstances can change: the choice of how to show up is one’s own. When working as much as – or more than – sleeping, anContinue Reading
While watching the following TED Talk shared by Grizwald Grim (which Carey G Butler originally shared with me), I remembered the last line of Ruth Krauss’ The Carrot Seed – which is also the title of this article. Letting go of what the world (and the self) thinks creates a space for celebration of whatContinue Reading
In a highly competitive arena, grasping a potential customer’s awareness of your activities (products, services, marketing, communications, etc.) is vital. Why? Because a clear understanding will enable solid prediction of people’s actions…and that will help determine the direction of business plans in order to secure their loyalty!