Define market segments. Create conversation. Increase opportunity.

Unexpected Indulgences

Unexpected Indulgences

We filter massive amounts of information every day. This ability allows categorizing and priorit…
Read More
3 days agoUnexpected Indulgences
The #ShoutAbout: Effective Curation Starts with Reading

The #ShoutAbout: Effective Curation Starts with Reading

In The #ShoutAbout: Thoughtful Curation or Just Noise?, I talked about the benefits of going beyond…
Read More
2 weeks agoThe #ShoutAbout: Effective Curation Starts with Reading
The #ShoutAbout: Thoughtful Curation or Just Noise?

The #ShoutAbout: Thoughtful Curation or Just Noise?

Here's the approach that promotes successful curation: Know your approach. Use awesome too…
Read More
2 weeks agoThe #ShoutAbout: Thoughtful Curation or Just Noise?
The #ShoutAbout: "Coloring Outside the Lines" ...

The #ShoutAbout: “Coloring Outside the Lines” …

... a practical and actionable book by Phil Bowyer. Break rules ... use what you know to buil…
Read More
3 weeks agoThe #ShoutAbout: “Coloring Outside the Lines” …
The #ShoutAbout Conversation

The #ShoutAbout Conversation

Strategic learning and positioning begins with conversation. Three important results occur from c…
Read More
1 month agoThe #ShoutAbout Conversation

Digital strategy
shapes expectations.

Character Customer Profiles provide in depth information to market segments allowing the creation of clear, actionable, messaging.

Get the best
digital strategy information direct to your inbox.

(We respect your privacy.)

Unexpected Indulgences

IMDB.com Cover of Pitch Black, the movie

Image from Pitch Black IMDB.com Listing.

We filter massive amounts of information every day. This ability allows categorizing and prioritizing. Once in a while, something unexpected gets through.

Sometimes that unexpected t.h.i.n.g is like a pebble in your shoe – it demands our attention and distracts us from what we want to be focusing on. Talk about annoying.

That seemingly reasonable filtered choice, once in the middle of it, may make us second guess our filtering ability. 

Let’s step out of work and family obligations for a minute. Conjure up the feeling you experience when sitting down to watch an eagerly-awaited movie. It starts. A little into the movie you question the choice. About 1/2 way through you are questioning yourself for still watching. Yet, something keeps you there … and even after the climax of the story there are still some unexpected twists and turns. The movie credits begin and the satisfaction, maybe even joy, for the outcome resembles nothing expected at the beginning.

I have love/hate relationships with movies, and this example illustrates perfectly my experience with most movies. One movie specifically changed who my favorite actor is, but also unexpectedly resonated with me at the core of my humanness: Pitch Black (Haven’t seen it? Here’s a movie trailer.)

Full disclosure: I also enjoy Rambo and Die Hard and Reacher. Besides the fact I like ‘em – these movies have a chance to illustrate human character at it’s core when every thing else can’t seem to get any harder, worse or crazier … yet it does, until it’s over.

Desire to Survive.

The heavy, unexpected, and crazy gift us experience. How we act in the midst of that is our true self. Riddick, brought to life by Vin Diesel, exemplifies the good within each of us. And, that goodness stays with us when we are the ugliest and the most judged.

Care of Others.

Todd Smith shared an African Proverb that sticks with me: “If you want to walk fast, walk alone. If you want to go far, walk together.”  The characters in Pitch Black banded together, trusted each other (as mostly strangers) working together.

What supremely delights you?

I just wanted a pop-corn movie that might keep me on the edge of my seat and take me away from my reality for just a little while. Yes, I found that. The extra gift came with the excitement that every single person has good – it might be hidden, it be lost, it might be soooooo tiny no one knows it exists, yet it is there even if just for a moment.

Those sparks of truth, or fun, or unexpected, especially from unexpected sources provide stories to weave into and explore with our personal experience. From that expanded understanding (regardless of the source) we equip ourselves to meet each other as we are, not as we expect.

The #ShoutAbout: Effective Curation Starts with Reading

In The #ShoutAbout: Thoughtful Curation or Just Noise?, I talked about the benefits of going beyond a simple reshare by adding your own message. Automating thoughtful and complete ideas through a curated library of your own content builds on that concept: scheduling YOUR interpretation and opinions as posts! Today’s digital world showers people with ever-increasing amountsContinue Reading

The #ShoutAbout: Thoughtful Curation or Just Noise?

Here’s the approach that promotes successful curation: Know your approach. Use awesome tools. Don’t forget that people want to know WHY YOU SHARED something. Intention matters!  

The #ShoutAbout: “Coloring Outside the Lines” …

… a practical and actionable book by Phil Bowyer. Break rules … use what you know to build a playbook that is all your own. I rose to the challenge and found the edges of my comfort zone to discover what boundaries I want to break through. Grow yourself to grow your business.

The #ShoutAbout Conversation

Strategic learning and positioning begins with conversation. Three important results occur from contributing and listening to others: Feeling “heard” motivates: people want to contribute to the improvement of purchased services. Not wanting to be a burden – and wanting us to succeed – someone may not share what’s hard to express: a difficult concept or situation.Continue Reading

Discover People Who Add Value Because They Love What They Do

  (This blog post originally posted on Hampton and Associates) Connections matter. There is a generally accepted way to post jobs, let established processes filter and finally choose a candidate based on set criteria. But what if the method reflected steps allowing applicants with desirable traits to become known? Or if standard procedures were allContinue Reading

Differences matter. There is only one YOU!

Let’s start by getting real. I’m not going to discuss traditional approaches to personal branding, which are tried and true … and boring. You are probably doing all that. I want to talk about you: the usable, juicy stuff that’s downplayed across one’s life. Being different takes guts and feels uncomfortable – at first. YetContinue Reading

Psst … Your Strengths Drive Success!

A key element in business analysis: YOU! Whether the owner, division leader, team member or contractor – always remember that you add value. When looking at target audiences, companies tend to focus on how to achieve connections … yet what connects you to customers involves more than simple understanding; the secret sauce is knowing your own strengthsContinue Reading

(Your Own) Customer Knowledge = Digital Power!

Customers Keep Their Eyes Peeled (on ALL You Have to Offer)