Define market segments. Create conversation. Increase opportunity.

The #ShoutAbout: "Coloring Outside the Lines" ...

The #ShoutAbout: “Coloring Outside the Lines” …

... a practical and actionable book by Phil Bowyer. Break rules ... use what you know to buil…
Read More
11 hours agoThe #ShoutAbout: “Coloring Outside the Lines” …
The #ShoutAbout Conversation

The #ShoutAbout Conversation

Strategic learning and positioning begins with conversation. Three important results occur from c…
Read More
1 week agoThe #ShoutAbout Conversation
Discover People Who Add Value Because They Love What They Do

Discover People Who Add Value Because They Love What They Do

  (This blog post originally posted on Hampton and Associates) Connections matter. There…
Read More
2 weeks agoDiscover People Who Add Value Because They Love What They Do
Differences matter. There is only one YOU!

Differences matter. There is only one YOU!

Let’s start by getting real. I’m not going to discuss traditional approaches to personal branding,…
Read More
3 weeks agoDifferences matter. There is only one YOU!
Psst ... Your Strengths Drive Success!

Psst … Your Strengths Drive Success!

A key element in business analysis: YOU! Whether the owner, division leader, team member or cont…
Read More
4 weeks agoPsst … Your Strengths Drive Success!

Digital strategy
shapes expectations.

Character Customer Profiles provide in depth information to market segments allowing the creation of clear, actionable, messaging.

Get the best
digital strategy information direct to your inbox.

(We respect your privacy.)

The #ShoutAbout: “Coloring Outside the Lines” …

a practical and actionable book by Phil Bowyer.

103114_tsa-coloring-outside-thelines-web2

Break rules … use what you know to build a playbook that is all your own. I rose to the challenge and found the edges of my comfort zone to discover what boundaries I want to break through.

Grow yourself to grow your business.

The #ShoutAbout Conversation

Strategic learning and positioning begins with conversation. Three important results occur from contributing and listening to others: Feeling “heard” motivates: people want to contribute to the improvement of purchased services. Not wanting to be a burden – and wanting us to succeed – someone may not share what’s hard to express: a difficult concept or situation.Continue Reading

Discover People Who Add Value Because They Love What They Do

  (This blog post originally posted on Hampton and Associates) Connections matter. There is a generally accepted way to post jobs, let established processes filter and finally choose a candidate based on set criteria. But what if the method reflected steps allowing applicants with desirable traits to become known? Or if standard procedures were allContinue Reading

Differences matter. There is only one YOU!

Let’s start by getting real. I’m not going to discuss traditional approaches to personal branding, which are tried and true … and boring. You are probably doing all that. I want to talk about you: the usable, juicy stuff that’s downplayed across one’s life. Being different takes guts and feels uncomfortable – at first. YetContinue Reading

Psst … Your Strengths Drive Success!

A key element in business analysis: YOU! Whether the owner, division leader, team member or contractor – always remember that you add value. When looking at target audiences, companies tend to focus on how to achieve connections … yet what connects you to customers involves more than simple understanding; the secret sauce is knowing your own strengthsContinue Reading

(Your Own) Customer Knowledge = Digital Power!

Customers Keep Their Eyes Peeled (on ALL You Have to Offer)

Astonish Your Customers Through Eloquent Exchanges

The Key to Dissipating a Marketing Question-Storm

Is your promotional strategy just raining questions? You may be missing information crucial to the plan’s success. For a well-rounded understanding, investigate all aspects of an audience’s online explorations. Comparing what a customer DOES to what they VERBALIZE can be enlightening…and essential to clearing up the questionable marketing weather!

Secret of Sowing Glorious Online (Plan)ts