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Starting the Conversation:
What is the business of thought leadership and how do we really use it?
Why does being the go-to resource matter to business development?
Host: Jess Dewell
Guest: Annalisa Parent
What You Will Hear:
Wrapping up events is important for positioning what’s next.
Tell your story well – in every situation.
Thought leadership is a conversation.
When do we really have the expertise to be a thought leader? (Hint: we don’t get to decide.)
What it takes to build the depth of experience.
Think up front.
Every decision has a shape.
Recognize failure and the fear of failure.
There is always uncertainty.
Get comfortable with ambiguity, and use the power of problem solving.
Live Audience Question: I understand the concept of thought leadership, but how do I rise above the noise using that approach when every other person claims to be one, too?
Know what you value and talk about it.
#VBBRadio Audience Question: What is the role of personal branding (of a leader) in marketing positioning and business growth?
Rejection is great! It is as great as acceptance.
Test outside of yourself – get another set of eyes and different experiences.
Your message must resonate with others.
Live Audience Question: Don’t get me wrong I know there are no shortcuts to becoming an industry leader, but where should I start?
Choose one message and approach for your story.
It is BOLD to recognize to add value and be a thought leader as well as a strong representative for your company.
BONUS! #VBBRadio Audience Question: I hate creating my own content, but I can see myself being a podcast guest or something similar, what is the best way to approach and pitch.
Notable and Quotable:
thought leadership, market positioning, simplicity, value, high level thinking, value creation, decision making, communication