Starting the conversation: All you need are the right words that reach the right people at the right time. Easy, right? Yes, when you’re able to provide the time for discovery and development when creating marketing message and stories. Your customers are savvy, and to claim a spot in their crowded brain space requires diligence […]
Starting the conversation: Be OK making mistakes. Decision-making inherently has a risk element, and knowing how you make decisions with imperfect information is a reminder that you are human — and also helps with better understanding of the cascading results of making a choice. Maria Morukian, President at MSM Global Consulting, LLC and Stephanie Judd, […]
Starting the conversation: Strategically looking forward shows what opportunities, goals, and problems make the most sense to focus on. Results from the time and energy spent working to deliver your product directly relates to your commitment in taking time to choose the next best action moving the business forward. Christy Maxfield, President at Purpose First […]