VBB_211 Leadership Value (1)

Sustainability – A Leadership Value

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Starting the conversation…

Where can qualities of sustainability become compromised in daily business operations?

What is the impact sustainability on our long-term company positioning?

Host: Jess Dewell
Co-Host: Dr. Federico Fioretto

What You Will Hear:

The quality of connectivity.

The power of creating shared knowledge.

Hoarding information limits acquisition of new knowledge.

It is possible to lose the ability to tell what are our objects and what are common objects.

Know our own and our team’s available resources (including our knowledge and experience).

Find common goals to reframe a problem to fit the strengths of the people working together.

AI solutions co-crunch data and identify benchmarks.

There is a gap in school learning to prepare next-generation leaders (the ones that are 12 and 15 right now) to be innovative and creative.

The quality of dimensional leadership.

A tool we can use right now to evaluate where we place sustainability in our organizational values.

The elements of total sustainability

Is there an idea or conversation that is really off-topic?

Efficiency of people processes and how they are applied.

It is BOLD to include sustainability as a leadership value.

How this influences and adds to the decision-making process.

Notable and Quotable:

Jess Dewell 2:24
Isn’t it amazing how things come together exactly the way that they ought to.

Jess Dewell 2:37
If I kept everything in my head, and you kept everything in your head, we don’t actually have the ability to know what each other knows in a way that we could build off of each other’s experience.

Federico Fioretto 2:51
We start from anthropology in a way, because yes, we humans are social species. Before we are made for sharing knowledge and experience, and from knowledge and experience of others, we learn and we improve. And we add to each other’s ideas, creativity and capacity to resolve problems.


Federico Fioretto 3:25
The basis of sustainability is getting people together, and getting the famous stakeholders acting together and transforming apparent conflict into more opportunities to solve each other’s problems together. So that’s the first quality that I see.

Jess Dewell 3:53
When we share knowledge, we have to overcome some ego sometimes. We have to overcome the ego of somebody else who might feel like we’re stepping on their toes. And so we have to overcome our own and other people’s past experience with communication.

Federico Fioretto 5:04
If I stick to my ego and I want to keep my personal and individual knowledge and capacity very well behind the screen,or within a fortress, in reality what I’m making, I’m making myself poorer. It’s much more valuable to share my information and concentrating my energy on generating new knowledge, new ideas, new solutions, then to try to protect what I have achieved in the past, and remaining stuck there.


Federico Fioretto 8:09
When people clash, usually it’s a personality or ego, class or fear, people lose sight of the objects, their own objects, and the common objects.

Federico Fioretto 8:42
When we don’t think about the advantage of co-creating new and more interesting realities, we lose sight of the common object that has taken us together and the delusional object becomes prevailing upon you. It’s a waste of time, it’s a waste of energy, and by the way, we miss the most important object. The one that put us together.

Federico Fioretto 9:35
By definition, the real human needs cannot be in conflict with one another. It’s just the ego that can be in conflict with the others.

Federico Fioretto 9:48
It’s very easy to go along well when we stick to the basics, and we think about common goals common objects.

Jess Dewell 10:28
Having teams with odd numbers is always a good thing. It’s good in design, it’s good in people, because there could never be a tie.

Jess Dewell 10:45
There’s always going to be something that tips the balance toward the greater good for the whole, when there’s an odd number.

Federico Fioretto 11:38
And you just put on the table honestly and transparently your goals, and your needs. And no one is trying to prevail upon the other. But we are both trying to reach a win-win solution, which is the needs of every one of us are satisfied including the saving face for respecting oneself and dignity. No one gets humiliated because they haven’t been right.

Federico Fioretto 12:15
Even if you have odd numbers, you might have a situation when the loser or the minorities are humiliated if the others are not dealing appropriately with the conflict. It can become a struggle of force. So it’s important that people get educated in thinking that we are all there in order to solve the problems that we have, and that we share in it one way or in another.

Federico Fioretto 12:50
The fact is, we are using 1.7 planets a year. So that’s a common problem that we have. How could we possibly fight over that?

Jess Dewell 13:45
We can argue, and fight, and have dissonance along the way, or we can redefine the problem we’re trying to solve.

Federico Fioretto 14:11
If you have a series of clones, they could be able to solve only certain types of problems. That’s why diversity is so important.

Federico Fioretto 14:42
Too much emphasis today on AI, which is a wonderful thing, but we are under estimating human intelligence. And we are under-investing on human intelligence, which is amazing.

Federico Fioretto 15:21
What would makes sense is that we would want our technology that’s already allowed us to make 50 of those connections in a day more efficient. Because then what gets to happen? We have more time to do other things. We have more time to be creative. We have more time to add to this greater good and create value. And at the same point in time, we have people going, we have so much technology, we’re so disconnected, maybe we ought to use technology to have that connection.

Federico Fioretto 16:51
I had a discussion with an AI expert one day on a train so we went together for two hours. We had this discussion, and finally he had to admit that artificial intelligence cannot imagine a future that’s different from what it knows today, or from the past. Meaning that it cannot be visionary.

Federico Fioretto 17:25
We should develop human intelligence through education, culture, stimuli to young people and to everyone else in order to develop the visionary capacity of the human being. And then have machines and artificial intelligence to do all those stupid things that fill up our days.

Jess Dewell 17:49
Some people talk about AI. Other people talk about big data, and how we gather the information. How we put it all together. The way that it gets crunched. The way that we’re looking at the results. All of those things can have some sort of automation involved.

Jess Dewell 20:37
We have to switch from training our kids, to helping them create and think and innovate.

Federico Fioretto 21:19
The problem with AI is that we are investing too much in that, and neglecting to invest in human intelligence.

Federico Fioretto 21:35
If we could invest 20% in human intelligence of what we are investing in artificial intelligence, that would make a great deal of difference.

Jess Dewell 22:52
Having dimensionality of some sort is a quality of sustainability.

Jess Dewell 23:06
When it’s just me, and I’m thinking, and I’m doing my deep work, and I’m creating, it’s to the power of me. When I bring you in, and I share my thinking, and you’re bringing your experience and your wisdom and the diversity of everything that you know, now we’re the power of two. So it’s the concept or the idea or the energy squared. Now let’s add a person from our audience. Now we’re to the third power. Let’s add a fourth person to the fourth power and on and on and on when we are willing to harness that awareness.

Federico Fioretto 24:03
We can say this about a person, about family, about a company, about an industrial system, about an economy, and about the planet. Throughout all these dimensions, we have to build relationships, exchange knowledge, information, a lot of understanding, and reciprocal empathy, because we are different and sometimes we react in ways that are sometimes scary.

Federico Fioretto 27:00
The passage is not to linear to circular. That’s not enough. You have to make the passage to linear, to circle, to multi-dimensional. Otherwise, color is too little. The ecosystem is not circular, at least as a spiral. And as you know, a spiral is a circle that goes through multiple dimensions.

Federico Fioretto 28:12
There is no more any linear hierarchical thing that can work. And that’s very important, because everyone is able to contribute.

Federico Fioretto 28:24
I’m asking myself the question. “does the idea of ‘off topic’ exists anymore?”

Jess Dewell 29:06
It’s great to explore something that I would consider off-topic, because it may not be if it helps shape and better define a problem.

Jess Dewell 29:29
We’re trying to innovate and create value, and have something that has fast or quick impact of the things that we need fast and quick impact for, as well as creating our future. If those are at odds or not even in the same general direction, we end up getting stuck as companies.

Federico Fioretto 29:50
The important thing is that people have a very clear understanding of what the goals and the objectives of the company are. And that’s exactly why we need for sustainability to become a really useful success and resilience strategy. We need to have it throughout all our processes, starting from the decision processes and the strategy setting of the companioes.

Federico Fioretto 30:28
Random acts of sustainability don’t work.

Federico Fioretto 33:30
Keep people always well aware and remind them where you’re going with other priorities, and what are the things that are relevant in order to achieve the objectives. But you’re also involving them. So we are not just denying them attention. You’re asking them to think. To reflect. All right, but please tell me how this is connected, and how we can work and how it would help us achieve our objectives.

Jess Dewell 34:22
We got three brains. Brain, heart, gut.

Federico Fioretto 37:04
That we learn by trial and error is so important.

Federico Fioretto 39:14
Being a leader is first of all, being the one who has visions and can generate new futures through the visions.

Federico Fioretto 39:27
It’s having the courage to detach oneself from the icon of the competent manager, and become the visionary leader who can also be wrong.


Embedded Sustainability Index


innovation, awareness, experience, communication, dimensional leadership, growth strategy, sustainability

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