As a business owner, it’s difficult to do the right work AND guide your company toward its next big initiative.
With Red Direction Business Base Camp, learn how to implement and handle processes to meet your business’s specific needs and better understand your market.
Starting the conversation:
Today Jess Dewell talks with Jürgen Strauss, Founder of Innovabiz, about doing the right work and having fun. You will hear about elements that allow you to grow, the power of reflection, and outcomes of diligent prioritization.
Inspiration can come from anywhere, and the shared love of Kenny Rogers music sparked a conversation about business and life lessons from one of Jürgen’s top picks: “The Gambler.” Stumble, fall down, get back up, decide what you need to know from the experience and persevere.
Those who talk about success always being “forward-looking” are missing a key element to achievement: reflection. Time, and how you use time, sets the stage for what you are able to do. Innovabiz Founder Jürgen Strauss discusses how the more you reflect and use past experiences to build resilience and emotional intelligence, the richer the end result.
Host: Jess Dewell
Guests: Jürgen Strauss
What You Will Hear:
Accept what is and then choose the mindset to help you navigate.
Know what inspires you and use it.
Change your space and use your brain differently (or not at all). Take breaks.
It is counterintuitive to think or be thoughtful first.
Not being willing to fail is a limitation to growth and success.
Do the things that allow you to grow.
Business and life lessons from Kenny Rogers’ song The Gambler.
Additionally, for the Fast Track Your Business Today Uncut conversation:
Overcome your issues by leaning into your strengths.
Sometimes, the problem isn’t the problem.
What is the one thing that if you get done will allow you to feel satisfied?
Your unique set of gifts makes what you do differently from everyone else. Use your talents.
Priorities matter, so choose wisely.
Innovation is important, and you can program yourself to do what is important.
You have hidden strengths, here is how to find them.
It is BOLD to do the work and have fun!
Get started and make a difference in your business with a Growth Framework Reset.
Transcript
ANNOUNCER 00:03
Welcome. This is the Bold Business Podcast. Your business has many directions it can travel, the one true direction of your company creates the journey for you to move toward a new, exciting level. We call this the Red Direction. In today’s program, we delve into one idea. The idea will support you as you work on ever-present situations, including how to stay competitive in a changing market, how to break through the business plateau, and how to anticipate the changing expectations of your stakeholders. Jess Dewell is your guide. Jess brings you a 20-year track record of business excellence, where strategy and operations overlap. Your Path comes from consistently working from the special place your unique True North. Now, here’s Jess.
Jess Dewell 00:51
Welcome back to the Bold Business Podcast. I am talking to Juergen today. And guess what, before I introduce you to him, I have to tell you, you know how well I prep, you know what goes into one of our programs, and just in the green room, all of that went out the window. So you are in for a treat. Not only do we get along, famously, not only can we talk about a lot, we are going to be talking about who knows what all business-related. And you’re going to find out right along with me. But I know by the time you are hearing this, you will have read the description and had a title. So you have a little bit more of a sneak peek than you’re gonna and I do. But I have to tell you about your gun before you meet him. Okay, you’re going Strauss, he is a podcaster, a speaker, a podcast strategist, a marketing strategist, and a connector of amazing humans. The last one I can attest to time after time after time. Plus, he does have a great podcast. So we will be linking to that in our show notes. His business and podcast. Innova biz is a partnership with himself and other thought leaders that enable the community to build sustainable visibility, professional credibility and a deep connection with Dream clients. The result is that they’re growing their network, they’re growing their business. And they get to make a difference to more of the people that they can serve the best. And that want to be served by them. So here’s the deal. His whole philosophy is to make marketing human again. Okay, so here’s what I could keep talking about him. I could talk about him in my own thing. I could read his bio, I could do all kinds of things. But I don’t want to do that. I want you to just meet Juergen Welcome, welcome. You’re again.
Jurgen Strauss 02:44
Thanks, Jess. Thanks. It’s a privilege to be here. And thanks for that. That introduction. It was so much, so much passion and enthusiasm and gusto.
Jess Dewell 02:56
Welcome to my world. Well, and okay, so I’m going to start with this because we talk about leadership, right? We talk about the experiences that we have, and you have a lot as do I. So we can go all kinds of different places. And one of the things I was curious about just to like get the party started here is when you are facing a challenge, what is the first thing that you do? It could be a live challenge, it could be a business challenge, it could be anything, but when you’re faced with a challenge, and you’re like, Oh, this is going to be sticky? It might be a little tough. What’s your first thing that you go to?
Jurgen Strauss 03:35
Can I be absolutely honest? And so sometimes I will feel sorry for myself is the absolute first thing. Sometimes I will panic as the absolute first thing. And at some point very early on in that journey, I’ll take a deep breath. And I’ll say, Come on, get over yourself. Let’s deal with this. What do we need to do? So some people will tell you, Oh, here’s my strategy, how to deal with this very rational. But I’ll admit openly, and I give everyone else permission to face that because I’m sure that there are feelings that come up when, when a problem suddenly strikes, particularly if it’s, if it’s an unexpected one, if it’s a surprise, there’ll be all kinds of feelings come up. They may be Oh, I wasn’t expecting that annoyance, frustration, panic. Feeling sorry for oneself. And I think it’s really important to actually almost forgive yourself. Allow those feelings to come up, forgive yourself and then be curious and say, Well, why am I feeling that way? How can I change my mindset now? What can I control in the situation? And how can I now address the problem?
Jess Dewell 05:00
I knew I liked you, I was not expecting that response. Because it’s the kind of response I would give, I’m gonna go to my pity pot, I might get a candy bar, I might take the afternoon off and go take a walk or work on a puzzle, or talk to as many people as I can about this while I’m feeling sorry for myself and being stressed out or whatever it is, because there’s a process time. And I hear that and what you were saying, there’s this concept of whether whatever it is how it shows up emotion-wise, or just the need for that, that pause before curiosity can show up. It is a process time. And I think that that’s a really important thing that when we know that about ourselves, what is it? How long is it for us? Me, it could be an entire afternoon or an entire day. But it’s not that I’m not doing the work? Right, right, you’re going it’s that I’m letting space for all of the emotions that could sabotage me along the way to at least become known to me at the beginning. Is that also the same then for you?
Jurgen Strauss 06:00
Yeah, that’s right. And I’ve experienced this many times in the past where I’ve tried to suppress those emotions. And I said, No, just jump right in and solve the problem. What do I need to do? And often, the emotions come up while I’m solving the problem. And then things get derailed. Or I may actually successfully solve the problem, then afterwards, I feel absolutely exhausted over something that really is just a trivial thing. emotionally exhausted, and sometimes then resentment comes up. Because I haven’t allowed those other feelings to kind of vent you know, whether it’s just going out in the yard and screaming and sort of letting something out or just doing something off and I go for a bike ride in that situation. And then I ride really hard, and I just physically punish myself, which is a reward in itself, because it’s building my fitness. And at the same time, it’s a constructive release of emotions of frustration and anger and resentment or whatever. And then I can come back and jump into the problems I Okay.
Jess Dewell 07:17
The way, way better than candy bar will tell you, most of the time, they are not candy bar problems. But every once in a while, I’m like, Okay, I got this. Comfort food is going to help. And then like you, I love that you are you’re out on your bicycle, I will take a walk or I’ll go sit by the water. For me, I have to do the opposite. I have to be in nature, I have to get some breathing time, some fresh air, it doesn’t even matter if it’s raining, right? It rains a lot where I am. It’s a matter of getting out of the space and changing that and using my own faculties in my own body to get there instead of just turning the ignition in the car. Right? Yeah.
ANNOUNCER 07:58
You were listening to the Bold Business Podcast. We will return to the show soon. But first, I want to take a moment and give you a peek into what additional services and solutions you could access to Fast Track Your Business. This program was created to develop your capacity on demand by sharing insights, tips, as well as lessons learned by business leaders, unedited and uncut. And we don’t just stop there. There are three additional benefits to help you reach your growth goals. You will also have unlimited access to one, hearing tips and insights to develop yourself as a leader to get better results more often. Two, experiencing viewpoints from many different business leaders. Three, receiving frameworks to build core competencies and to more effectively focus on business growth and leadership. Altogether, The Fast Track Your Business program will allow you to face uncertainty, anytime, anywhere. You can access what will become your most versatile tool in your toolkit by going to FastTrackYou BusinessToday.com. Now back to Jess.
Jess Dewell 09:05
Well, so where are some places that you get inspiration because one of the cool things about being able to be that honest is that sometimes then Inspiration can come anywhere it might be a shiny object it might be exactly what’s needed in that moment to solve a problem but there’s inspiration all over the place where do you go to for that to help you when you get past the acceptance and are ready to be curious and jump in.
Jurgen Strauss 09:30
I don’t specifically go anywhere for inspiration I mean the I’m inspired by nature so often if I’m just stuck or something okay, I’ve we have a beautiful garden here just outside and we’ve got a park across the road so I can go for a walk in the park. And I’d said that, that for me if I consciously want okay, I need need to get out of this office space because I’m just sort of stuck and get turning in circles here. So I’ll go out in the garden or go out into the park across the road. Walk, walk around the pads there. There’s lots of bird life there and other well mainly bird life there’s there’s water birds, there’s para various types of parrots, there’s Australian magpies for those that know them that are very friendly birds unless you’re on the bicycle. Another story and, and just observing what’s going on in, in nature and what’s going on with the, the bird life in particular that that’s abundant here, that sometimes brings me inspiration, I often get inspiration at times when I’m not looking for it specifically, it’s just when I allow my mind to quiet down, and things will bubble up from the unconscious. That happens when I’m riding my bike, particularly if I’m on my own. So I’m not having a conversation out loud with anybody else. And what will happen then is all of a sudden, there’ll be a thought pops into my mind that’s totally unrelated to anything else that’s going on right then and there. And I often go on those solo bike rides and come back with five or six ideas that then I’ve just got to figure out how do I remember those? Because I don’t want to stop my right.
Jess Dewell 11:13
Right, right. But the key though is that they’re happening. And because they’re happening, even if they’re not the ones that showed up later, if you can’t remember them, it matters that that door was cracked, it matters that that can was opened or the boxes open. Right? You can always go back and you never know what you’re gonna get.
Jurgen Strauss 11:32
That’s right. Yeah, the other time, that same kind of thing happens. And it’s, it’s really a combination of the two things I’ve talked about. I’m a keen photographer, so often go out to take photos. And sometimes I’ll go for a walk in a new city, and just take photos of the interesting architecture or whatever, whatever just grabs my attention. Sometimes I’ll go out in nature, and then I’ll take landscape photographs or photographs of the wildlife or the foreigner. And in doing that, just, I’m very conscious of what’s, what’s the story I want to tell with this particular image? Why did that view attract my attention. And that allows those other thoughts to bubble up because that’s sort of a way that I then my mind makes connections to other things.
Jess Dewell 12:25
And we need that space. And in our, in our world where we go so fast in the world where it doesn’t seem to ever end. And there’s always more and more and more being demanded of us, we lose that space to make connection. And I think you’re touching on something incredibly powerful. You’re incredibly powerful because it’s underrated and underutilized. Yet the people who do the thinking, are always seeming to get to where the rest of us want to be. Have you ever thought about that? Have you seen that too?
Jurgen Strauss 13:06
Huh. That’s right, it’s, and I often have to, I still have to remind myself because it’s counterintuitive. So if I’m working on something that says I’m working on something today, needs to be finished by the end of the day. So I think well, I can’t I don’t have time to go for a bike ride or go for a walk or go out and take some photographs, I’ve got to put my head down and get this done because it’s gonna take me all day. And then I get stuck on it. And the risk or the temptation, of course, when you get stuck is just head down and try to do the battering ram approach, go through the go through the the barriers and get it done. I have to remind myself all the time that in situations, it actually works best to take a break, go out for that walk, go out for an hour and ride my bike, for example, come back. And every time I do that, the time that I then spend on what I’ve got to work on is so much more effective. I get it done in less time. And it’s a lot less stressful. And the bonuses I’ve done the other activity like bike ride and so my fitness regime gets a boost a well.
Jess Dewell 14:23
Oh, I’m telling you, it’s so important. Since we moved, we were before we moved to Kirkland, we lived, we lived in a town it was actually decent town. We weren’t that far from downtown, we had access to public transportation, but more toward walking and biking and things like that. We’re here it’s easy to leave the car everywhere you know, it’s easy to leave the car at our space and it’s easy to go out to walk out so I walked to work so I walked from my break so I walked to the grocery store so you know we walked to and from school we, we walk to dinner when we go out to dinner, we walk to just walk because we live in a cool town. And there’s something to be said, for the lifestyle of having built that in Have you always had bicycling as a way to complement your work? Or was that something that you were like, Oh, I like this and I need to add it in?
Jurgen Strauss 15:23
No, I’ve been a keen cyclist since the age of about 12. Uh-huh. So I came to cycling late. My parents were very against getting me a bicycle, even though they grew up with bicycles, but because they grew up in Germany, and they, when we migrated to Australia, they said roads here are very unsafe. And in some ways, they were correct in those days. And so they were very protective and didn’t want me to get a bicycle. Then at one point in, were in Germany, and my godfather, surprised everyone, including me, of course, by taking me to the local bike store on a Sunday morning and purchasing a bicycle, which he’d obviously pre-arranged with the bike store, because it was all set up, it was all my size and everything. And so suddenly, I had this bicycle. So at the age of 12, I learned to ride a bicycle fell in love with it straight away. I remember in my teenage years, I would go out and spend hours on a weekend just out and about on the bicycle. And I’ve been doing that ever since.
Jess Dewell 16:31
The wind in your hair, so to speak. Absolutely. That’s fantastic. That’s really neat. You know, and I know you like music. And I know now that we have Kenny Rogers in common as a storyteller, musician. I don’t know how many of his own songs he wrote. But I know he’s saying some good ones. And you were talking about the gambler to me. So talk to me about the so we’re going to do two things we’re going to do I want to hear your take on the business lessons from the gambler. Are you ready? I want that. Are you on the spot?
Jurgen Strauss 17:12
After after try to remember all the all the lyrics now. But the, I just think it’s the gamble of the horses that don’t know it. And if you don’t know it, where have you been?
Jess Dewell 17:26
We will link to it.
Jurgen Strauss 17:30
A store, he tells a story of this old man, I think he’s traveling on the train. And he meets this old man. And he is headed to a poker tournament or something like that. And so they talk about gambling and turns out this old man’s a gambler. And he, he starts to give him some lessons about gambling. And the whole thing, to me is a metaphor for life. And he talks about, you have to know when to hold them, you have to know when to follow them. So that’s an, a metaphor for, you know, pick your battles. Pick your problems, we talked earlier about dealing with problems, sometimes something that is a problem isn’t really a problem. So well, you know, let that be. So that, to me, that is one of the metaphors if you like for that know when to hold them know when to fold them. So you don’t have to play every card, you don’t have to fight every battle. You don’t have to chase every shiny new object. Because not all opportunities are a fit for what you’re doing or a fit for serving your audience. So that’s, that’s one that comes to mind. What else does he talk about? Know when to hold them know when to fold them know when to walk away and know when to run? Which I think yeah, that’s probably more as a talking about the battle. So what Yeah, and, and also the opportunities. So no, there’s an opportunity, somebody’s offered you an opportunity, but it’s just going to add to your workload and not necessarily is a good fit for where, where your business is headed where you’re personally headed. So walk away from that one. And if somebody well the run I guess the classic runs the email messages you might get from Nigeria that’s an obvious run everybody knows run. Better examples that may people may be bored.
Jess Dewell 19:46
Talking about it earlier when you hit it when you, you know when you hit it, I think you hit one of the main points. Is that when you were sometimes the problem isn’t the problem. And as soon Soon as you know that I think you can run. Yeah. But why stay focused on the thing? That’s not the thing you need to be focused on?
Jurgen Strauss 20:07
That’s right.
Jess Dewell 20:10
There’s another one I’ve made a life out of reading people’s faces. Is the line. Right? And that is yeah, that’s another lesson, I think that really plays a key to into what you were saying.
Jurgen Strauss 20:25
Yeah, that’s, that’s kind of being aware of what’s happening for other people, don’t just be focused on yourself, be aware of what’s happening for other people. So the really good poker players, of course, they read the faces. And, and there’s this, I think there’s an expression called a tail. So if somebody has a good hand, and they, you know, they try to keep a very straight face, but there will always be some little expression that gives away what’s going on in their minds, which is, wow, that’s a really good hand. little tail, and it might be very, very tiny, but the good players will be able to read that, and then draw the conclusion, hey, that that person’s got a really good hand. So then they make their decision based on, on that knowledge as well as what they’ve got in their own hand as well. The other one …
Jess Dewell 21:18
Llyrics. Are you ready? There’s one more lyric. Every hands is a winner. And every hand is a loser.
Jurgen Strauss 21:27
Yeah, yeah, that’s a good one. So I think that’s, you know, play everything on its merit. And in a way, it’s kind of be fully present, but look for the opportunities and everything. So it’s not all, it’s not all bad.
Jess Dewell 21:43
That’s right. And I’d be like, and it’s okay, if you fail. Because you went, you went in knowing you could fail, even though everything, everything that we’re trying to do is to come out with something successful. And we might think it’s a failure. And then of course, here I am going, And that means …
Jurgen Strauss 22:01
You have to take a risk to win. That’s exactly right.
Jess Dewell 22:05
That’s it. I was just watching your show the other day, that was personifying a. That was personifying a, an archetype. And this archetype was amazing. Always get it, right, fantastic stats, so really good at what they were doing. And they and it turns out that after seeing this person interact, for what they were hired to do, that they only took the risks that they know they could win. So So it turned out that this person was pretty closed-minded, because they were like, well, if I can’t do that, why would I try to do that? That’s pretty close-minded. And I am. I’m like, anti-that.
Jurgen Strauss 22:49
Yeah, I think I think you have to find a balance there, obviously. But, but the, I mean, if the, if the, I’ll only do what I know 100% works. Philosophy is working, then, yeah, go for it. But if it’s not getting you far enough, then you need to step beyond that and say, Okay, I’m going to have to take some risks. And if I take some risks, some of that is going to fail. And then the other, the other thing that you could take out of that every hand is a winner and ever hands a loser. If you fail, there’s a lesson in that. So what did I learned from that? And what was the result? What can I do different next time to make that a success?
Jess Dewell 23:34
How do you reflect? We’re gonna just move right in, like, hey, that showed up. Let’s do that.
Jurgen Strauss 23:40
Okay, I was gonna give you another one from…
Jess Dewell 23:42
Oh, no, give me okay. I’ll come back to reflection. Give me another one. We are still on the gambler lessons.
Jurgen Strauss 23:48
Yeah, never count your money when you’re sitting at the table. Yes. Think that’s got so many lessons in it, because and it reminded me of something I read the other day, and in an email, which was, if you’re focused on your bank account, you’re never going to grow your wealth. That’s right. Because to grow your wealth, you need to be doing things that will grow your bank account, the money that’s in your bank account that’s already there. So if you’re watching it, it’s not going to grow. It’s already there. It’s happened. Okay, you need to you need to take action to grow your wealth. So I think never catch money at the table is obviously, you know, there are in business, there are things you need to be watching. There are key indicators in the business that you need to pay attention to. And the ideal ones obviously, are the advanced indicators that you can say, well, I can take an action on that and I can move the needle on that very quickly. But looking at things like the bank account and, and just watching that all the time. I think that’s, that’s not very productive.
Jess Dewell 25:04
It’s not, it’s interesting because a lot of these come down to, come down to that risk piece. If you’re not willing to take the risk, you’re really not willing to grow, you’re really not willing to recognize and look, be honest and say be real, because life is messy. The stuff we do is raw, we all will stick our foot in our mouths, we all will say something that we think is right, based off of what we know. And we will all change our minds at least once in our life about one of those things. And so plus, in the reality, we don’t want to let it in. We don’t want, we don’t want to rub it in. If we’re doing really well. We want to show up and meet people where they are. That would be another little takeaway of mine. Let’s meet people where they’re at and use our skills.
Jurgen Strauss 25:52
Yeah, yeah.
Jess Dewell 25:55
Okay. Are you ready? Did you have any more? Can I move on?
Jurgen Strauss 25:58
Yeah, yeah. Let’s move on. To the rest of the lyrics now. Oh, I know, right?
Jess Dewell 26:03
Well, it took us a little bit, right. As soon as a few came back, it was there all over? Oh, Kenny Rogers has been one of my favorite singers since I was a little little girl. And I can’t tell you, she must have been on the radio or some records that my parents had. For those of you who know what records are now, reflection, one of the things that comes out of everything we were talking about is this concept of learning from what has happened. And so if we’re learning from what has happened, there’s an element of reflection in that. How do you work in reflection into your being in the way that you are showing up?
Jurgen Strauss 26:48
Yeah, that’s a really good question. And I’m still trying to figure out how to do it better. I’ve played with journaling in the past because I really am convinced journaling is a good way to do that reflection, but I just, it’s just, I struggle with journaling.
Jess Dewell 27:09
Do you know what part is it? Is it the actual getting the words out of your hand? Could you or is it you there’s nothing to type when you sit down to type, I don’t know if you’re writing or typing.
Jurgen Strauss 27:19
Yeah, I like to write I like to sit down and write because I’ve got all these beautiful, beautiful pens here. Lommy pens that some of which I’ve had for nearly 20 years, and I just love them.
Jess Dewell 27:32
Audience, we have that in common too, just so you know, I don’t have the same brand. But he’s got some good pens over there.
Jurgen Strauss 27:39
I love the, I love the fear of writing, and so on. But then I kind of get down there. And I guess I struggled actually get in touch with deeper feelings and get or not get in touch with them. But get those out on paper. And I haven’t quite worked out what that is. So usually my reflection time again, other times when I go out and do some other things and turn off. Often, it’ll be around maybe reading a book, maybe listening to a podcast or an audiobook. And there I will write down some notes or make some action points if something brings up a thought and idea. That’s That’s brilliant. And then that connects back sometimes to things that have happened in the past. If only I’d known that, then and then I can do that, then we’ll start a reflection. Okay, if I had have known that, then what would I have done differently? How would that turn out if I had, have done that? And that will give me some lessons on, on moving forward with. If I’m doing the same thing again. For example.
Jess Dewell 28:50
I also struggle with the with I struggle with typing, writing, I don’t like to be in front of a computer a whole lot. And so the amount of time that I’m already in front of the computer means I don’t want to do anything, which is why we already have multicolored colors on my notes for our conversation today. And I will tell you Juergen that journaling is hard. There are a couple of things that I have heard of over the there’s like the three pages, you wake up and you just write it doesn’t matter if it’s a reflection or not. And you fill up three pages and you don’t quit until your three pages are done. And I did that for a while and I liked it. But it turned out I was like wow, I have a lot of worry that I’m hanging on to so you know I started to meditate. And I was like I don’t want to know how much I’m worrying about so this, this kind of journaling isn’t going to work for me I like the idea of it. And it is actually a great way to clear ahead so if we’re one of the if you our listeners and even you, you’re going if you’re one of those people who bottles, all that stuff up and there’s really no good way to get it out. The three pages first thing in the morning whatever comes out of you you could look at You don’t have to, it might not even be a thing. It could just be to get things flowing and moving. So reflection can happen in other ways. And I think that it’s fantastic that you’re bringing to the table, you’re getting the concept of, I’m going to read a book, and I’m going to take notes, I’m going to listen to podcasts, I’m going to take notes, I’m going to go out for a ride, and we’ll see what pops up. And if I can remember them, since you very smartly, don’t take notes on your bike. I dictate into my phone when I drive when stuff comes up because if I’m out and I’m, and I’m commuting somewhere, right, on, stuff will always come up. And I used to write all over my hands. And I was like, well, that’s silly. So if I, so I dictate into my phone, and then I read the transcript. And I’m like, Oh, I didn’t need that one. Oh, I didn’t need that one.
Jurgen Strauss 30:52
Yeah, my, my wife is a big fan of the smartwatches. And she’s, she’s been sort of showing me all these cool things that I would do. And I’ve been thinking, Oh, that’s really neat. It’s really cool. That’d be a great toy. But I’ve resisted the urge to buy one simply because it would be a great toy. And then I discovered on her phone, she, she doesn’t use this, but I discovered on her phone, there’s a recording feature, you press it, press and hold the button, and you can record your voice. And then I went out and bought one. Started, I’ve started using that I need to kind of remember, that’s there all the time for me, although it’s on the charger at the moment. It would be there all the time. And it is there on the bike. So I can pretty quickly just press a button or I think I might even be able to set it up for voice activation. And then I just say hello. I’ve just had an idea. Yeah, that’s easy to do on the bike then. And he’s safe.
Jess Dewell 31:54
Yes, that’s right. fairly safe. I like that. That’s, that’s important. That’s actually the number one rule actually, we have, we have just a few rules in our house, be safe, and be kind. Those I think that’s those are really it. And then we have our values that wrap up into the be safe and be kind, right, our household values, our responsibility, awareness and honesty. And so that fits nicely into our two rules. Be safe, be kind. And it’s interesting. So I’m like, yeah, yeah, it’s really important to know about that safety stuff, you know, so we’re talking about this, and we’re talking about journaling, I doodle, I am not a very good drawer, all of my drawings are to D. However, I do like to doodle when I am writing, and I will use something like a song, right. So I’ll pick whatever songs on there. And this is not this is to get into. And I do bring this back to business for myself, when it is business journaling. Because I journal for myself and I journal actually for business as well. I might use. I have tea, tea bags that come with little messages on them. So I might use the tea bag. What does this mean to me? And how did this show up for me recently? Or did I see this in action and witnessed somebody else? And then I might draw pictures. And that might get something? It sounds like you’re responsive to your again, right? Something happens. And then you’re like, oh, I can reflect on that and hear that or something happens? And you’re like, Oh, I might want to know if this is an opportunity. Is that true? Did I peg that right? Or are you truly like a from the inside out? First Person?
Jurgen Strauss 33:37
Um, yeah, there’s usually there’s a trigger. Yeah. And I think one of the things I’ve been doing quite a bit is, I talked about a lot of the birds that are around here, and my photography. So I’d love to take photographs, there are some wonderful parrots, very colorful parrots that come into our almond tree when they’re in, in full bloom and the tree is right, the canopy is right level with our front balcony. So I can go on the front balcony and be it kind of at their level and get some really good photographs, if I’m quiet, although some of them are have become quite tame, they kind of see me there and others. There’s that guy with his tele lens again, taking big. But I get these fabulous photographs. And they’re quite full of character these birds. So I take a series of photographs, and sometimes there’ll be sort of something really interesting. Just an interesting facial expression on this bird or something. And what I’ll often do is take one of the photographs that I really like and, and just write a story about it. And it might be I might start off with a caption. Like the facial expression looks like it’s saying something and so I’ll write a caption and then might write a story around that. So sometimes that will get me reflecting and, and often, it brings up something that might be a metaphor for something else going on. Because that’ll connect to something.
Jess Dewell 35:14
Okay, everybody, we’re continuing this conversation. So for those of you who are the part of the Fast Track Your Business today program, you know where to go, go log into your TrueNorth see the video, get the audio, and most importantly, make sure you’ve set up your custom feed for this because then you don’t even have to hear us in switch, you just get to automatically hear your gun from beginning to end. So red direction.com Fast Track Your Business today.com And for those of you already subscribed, you know where to go. Until next time.
ANNOUNCER 35:53
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