Change as a Chance for Sustainable Growth

Starting the conversation:

To stay hyper-focused on your goals, there are key principles which lead to remarkable achievement both professionally and personally. Aim small, miss small is a tenet of Justin Goodbread, CEO at Financially Simple, as he shares his insights on the results of the relentless pursuit of success.

Belief in yourself is the key to being able to find the right questions to ask, the right work to do, and the right people to help on your journey. Learning from our failures is part of the journey as you take the next step, sometimes as you are getting back up to try again. No matter what, living your definition of your personal values is what will help you navigate the challenges you will face.

In this program, you will hear the reality of lying to yourself, what you want to do yet must let go of to grow, and the power in getting rid of distractions to focus on one thing. Jess Dewell talks with Justin Goodbread, CEO at Financially Simple, about why it is BOLD to step out and relentlessly believe in your goals.

Host: Jess Dewell

Guest: Justin Goodbread

What You Will Hear:

04:00 There are Five F’s that are also very big areas that we can grow.

• It’s faith, family, friends, fitness, and finances.
• We will all rank those differently.
• Faith is the foundation for everything.

08:40 A time in Justin Goodbread’s life, he lied to himself, and then it came full circle and caught up with him.

• A teacher told him that he’s dumb as a box of rocks because he can’t spell.
• At 16, saw Zig Ziglar and was asked what he wanted to do by the time he was 40.
• Justin has written two books; one ended up being a Wall Street Journal bestseller.

26:15 Traits and skills you’ve acquired to become who you needed to be for today’s success.

• Business owners are very capable at almost everything in their company.
• You have to relinquish control and allow others to develop.
• It depends on where you’re in the system.

31:00 Relentless execution: be relentless in the pursuit of our goal.

• When lying to yourself, you are not able to practice self-care and that impacts every other part of life.
• Stay physically and mentally sharp.
• Live life fully and authentically.

39:10 You may not have that support network now, but as you begin moving to that destination, your support network shows up.

• Aim small, miss small. That simple principle applies to all areas.
• Take one step every day towards your goal.
• As you drive forward, that support network will naturally appear.

51:30 Decisions we make set the foundation for the next set of opportunities and challenges.

• Life has a way of forcing us to be bold in decision-making.
• Introduce a new piece of information to your framework to create change.
• You’re going to fail, but learn to fail fast and forward.

51:40 It is BOLD to step out in faith and relentless belief to reach the summit of your dreams.

Resources

• Justin Goodbread on LinkedIn
• Jess Dewell on LinkedIn

Transcript

Justin Goodbread 00:00
What do you want to achieve? Can you see it? Can you taste it? Can you feel it? Have you touched that particular dream? And if you have, how bad do you want it? What are you willing to sacrifice? And if you’re not willing to leave it on the line, lose everything in the pursuit of that, then friends, it will not come true.

Jess Dewell 00:17
And if we get diverted by all the noise that’s around us, which is only gonna continue to get more, faster, deeper, that we have to sift through when we can find those people who are asking about us. That’s our reminder, isn’t it? Oh, people want the best for us. I want the best for people. Who am I reaching out to? And really leverage those connections.

Jess Dewell 00:40
I’m so glad you’re here. Thanks for stopping by at the Bold Business Podcast. We are normalizing important conversations. Yes, there are tips. Yes, there are ways to solve problems. More importantly are gonna be what do you need for yourself to be able to solve those problems and make the most of the education, the training, and the programs that you are already using? This is a supplement to that. It can sit on top of it, fuel your soul, fuel your mind, and most importantly, regardless of where you’re at on your journey, maybe you’re starting out, maybe you’re ready to scale, maybe you’re going through a reinvention. The conversations we are having will help you at each of those stages. So hang around, see what’s going on, and I look forward to seeing you engaging with our videos.

Announcer 01:29
You are listening to the Bold Business Podcast, Where you will hear firsthand experiences about what it really takes to ensure market relevance and your company’s future.

Jess Dewell 01:40
The way we view our challenges, impacts our success, and I say that and you can hear that, and you’re like, what do you actually mean, Jess? I’m really glad about this conversation that I had with Justin Goodbread. He is a renowned entrepreneur. He is the CEO of Financially Simple. He started his entrepreneurial at just 15 years of age, learned business from his parents, and has sold his last business for over $10 million in 49 months. I have to tell you, people on journeys like this are the ones I love to bring you. Not only because I can totally relate directly, but also because every single experience has its own uniqueness. This is the part that I want to make sure I set you up for with Justin. When we were talking about the importance of not lying to yourself and being clear about the goals that you have and staying true to them, and I asked Justin, what was a time that he did not follow that advice he shared and how did it show up and come back full circle and get him adjusted back to the path he wanted. Also, we talked about starting a business, growing a business, scaling a business, and then how hard it is to actually get out of the business to be not the center anymore and what that really means and how it shows up and that. This is interesting because the journey amongst everybody he’s talked to in his experiences, my experiences and all the people that I’ve talked to is very similar. And the third thing I’m gonna just point out now, in addition to all of the stories that you will hear and the nuggets of wisdom that we have, is that when you aim small, you miss small. Being hyper-focused on just one thing. If that’s all you can do is just one thing will be the point, will be the turning point. That catalyst for the next one thing and the next one thing. So disciplined and hyper-focused. Aim small, miss small. I’m super excited that Justin, who is also a two times bestselling author, is sharing these insights and having this conversation with me about challenges and how to view them differently. You had mentioned five things that are also very big areas that we can grow. Will you just jump in and let’s start right there. What are those five, the five F’s that you call ’em?

Justin Goodbread 04:03
Yeah, I believe there is five F’s says faith, family, friends, fitness, finances. Now what’s interesting about that is we will all rank those differently. That’s my ranking in a hierarch type chart. I believe my faith finds everything else that I do, but then what good is my, finance if I don’t have my family beside me? Or what good is my finance if I can’t deal with my friends and enjoy my friends? Or what good is my finances if I don’t have my fitness? so I view those as the five pillars of everything I make a decision around.

Jess Dewell 04:35
So the bottom one, the foundation is faith?

Justin Goodbread 04:37
Faith.

Jess Dewell 04:38
What’s the top one?

Justin Goodbread 04:40
Finances because money is infinite. We can always make more money, always make more money. I believe that all my heart. but our faith is really who we are. That’s who we are in the dark. When the curtains are closed, that’s who we are, is gonna get us through the storms of life. Whether that be turmoil with our family, with our friends, with our health, like my wife and I, the health experiences we dealt with, our faith is gonna get you through that. And finally, the faith is ultimately gonna be what’s gonna sustain you upon your journey to that vision. Right? So your faith is the foundation for everything.

Jess Dewell 05:08
Let’s talk about that for a minute, because I know we all have who we are. When the lights turn off, who we are behind closed doors, who we are when no one look is looking, is a pretty big part. And some of that is, I’m gonna just throw in like nature and nurture. I believe it’s way more complicated than that, but I’m thinking about this because when you said, ah, we can always make more money, that’s at the top. That’s not a big deal. But who we are really matters. What happens when there are foundation breakages or cracks that we aren’t being who we are.

Justin Goodbread 05:40
We may use a term like masquerade, or we may hide behind not being authentic, whatever the term is within our different vocabularies. The way I couch it is in this journey, I believe that each of us are on a divine appointment. I believe that each of us are uniquely and wonderfully made. I believe that you, Jess and I have different skill sets. We have different opportunities. We have different struggles. We have different life experiences, both past and present and future. And along each of our journeys, there’s something that only we can do. And this comes from not only my faith, but also comes from having family members commit suicide. Close family members commit suicide because they gave up and they didn’t see their journey there on. So I have this hard belief in my life that we are uniquely and wonderfully made. And ultimately, I say it this way. I say that God is preparing us for what He’s prepared for us. I believe that each thing that we struggle with, each challenge, each victory ultimately wraps the package and the package is there to help us pursue that particular calling or that pathway. Now to your exact question. With that framework, whenever we face trouble, oftentimes we are less than authentic. Oftentimes, we are concerned about perhaps what is my family gonna say or what is my kids gonna say? What are my clients gonna say? If I step out into this the way I truly believe, what is the world gonna say? And I guess I’ve reached the point, the maturity. Maybe it’s through the own bullheadedness, At the end of the day, I’m not in competition against anybody else. I’m in competition against Justin. Goodbread yesterday. And tomorrow I’m in competition against Justin Goodbread. Today and every day along this journey that I’m on, my job is to make sure I’m pressing to that mark that I have in front of me. That calling that I believe I have on my life and I can’t do. So if I’m doing what my mom used to say, the 11th commandment, she said, son, don’t commit the 11th commandment. We all know there’s 10 commandments that we all see that I kind over through our society, but the 11th one is full, not thyself or don’t lie to yourself. So whenever we are not truly authentic to ourself, what we end up doing is chiseling away at the very thing which we know we are, and we end up becoming reclusive and we end up becoming less than desirable and become almost like as well. Scripture says, salt loss is saves, not good for anything. We’ve basically become useless.

Jess Dewell 07:49
What’s a time in your life that stands out to this day where you lied to yourself and it caught up with you?

Justin Goodbread 08:01
Oh wow. Okay. Being, I’m gonna be really authentic here. I’ve never been asked that before. So the question is, what’s the time in my life that I’ve lied to myself and it, it caught up with me? So at the age of 16, my mom and dad who were raised very poor in South Georgia, in the country of South Georgia, very humble beginnings, they had this desire to see their children excel farther than they, whatever they excelled in. They just had the desire that every parents have. And so they decided they were gonna homeschool us back whenever homeschooling didn’t exist in the United States. So this is back in the eighties and nineties, back in whenever I was, we were really old back then, and…

Jess Dewell 08:35
I gotcha. I mean about…

Justin Goodbread 08:37
Pre-internet and cell phones.

Jess Dewell 08:38
Pre-internet.

Justin Goodbread 08:39
As my kids said, dad did. Were their dinosaurs still walking around? Yes, son. There were dinosaurs walking around then, so yeah, it’s pretty funny. But no, back then they wanted us to do something differently, so they raised us to be business owners, and I launched a business at the age of 15. Made a lot of money, made a lot of success, was actually my brother and I both were making more income than my mom and dad combined at the age of 17. We were doing well in business and then I remember going to college at a high school and I had a teacher tell me that I’m dumb as a box of rocks. ’cause I can’t spell worth a flip. I can’t even spell the word flip. Just know this. Friends, you ask me to spell anything, it’s so bad that spell check. Don’t even know how to help me. Like I gotta get the voice thing out and say, I wanna say this word. And then my southern accent, he doesn’t understand me half the time, so I’m really up the creek without a paddle. So here I am. She told me, I’ve done with a box of rocks. But mom and dad taught us the power of knowledge and the power of advice and coaching. And so I remember sitting at a Zig Ziglar conference, Jess, whenever I was about the age of 20. Zig Ziglar’s, one of my heroes had the privilege of sitting in a small room with about 400 people. And He challenged me. He said he challenged us in the audience. He said, I’d like for you to write down your wildest dreams. What do you wanna accomplish in 20 years? Now, here I am at the age of 20. I’m like, okay, I’ll be 40, 20 years from now. What do I want now? The very first thing I want is I want a smoking hot wife and a beautiful family. Cool. That’s number one on the list, right? What? American guy does not want that. So then the second thing I said was, you know what? My teacher just told me the dumb as box rocks. I wanna write New York Times bestseller by the time I’m 40. Cool. And the third thing, and he then he Zig Ziglar’s wacking through this, he said, and I want your last one to be so wild that it scares you. Now what do most 20-year-olds think about? To me, I’m already a business guy, I’m making a lot of money. I’m like, you know what? I wanna have a net worth more than $10 million. That was just the wildest thing I could think of at the age of 20. And now let’s fast forward to your answer here. I at the age of 36. I’d already sold a couple of businesses. I’m in the world of finance. I’m now have these titles, and I’m identifying myself as these crazy titles, like a Certified Financial Planner and this Certified Value Growth Advisor. I’m this guy that everybody should be beholding to because I have all this vast knowledge except that I forgot that story and that mission that I had at 20, that vision, that little glimpse of what could it be like? And those were my three things. Now, as we age, obviously we add a little bit more substance to that, but at 20, who knows anything at 20 years old. So here what I found is Jess, is that at the age of 36, an epiphany happened with a friend of mine on a hilltop in West Virginia, beautiful Vistage, and he makes a statement. He said, Justin, I’m broke. This was a second-generation business owner who had been in business, he and his family for 60 years, and he literally, his view of himself was he, he’s broke now, he wasn’t. But instantly said that my mind went back to Zig Ziglar and I went, holy cow. The last 16 years of my life, I’ve gotten off of what I said I wanted to do at 20. Did I lie to myself then, or was I just totally off the mark? Within the next four years, I already had my wife and my, my children are beautiful there. We got married whenever I was 24, so she came my life. She’s the best thing since sliced bread of my family. She is everything to me. But I had not written anything. I had not written anything down, which was age of 36, age of 40. I wrote two books. One ended up being a number one Wall Street Journal bestseller. One sold over a million copies around the world, pretty amazing. And then the status that I wanted, the deca millionaire status was pretty amazing to see. I didn’t dream that a country boy born and raised on a dirt road with parents who grew up in houses, had newspapers on the walls and had outs houses, and had didn’t have a college education that somebody dumb as a box of rocks, could achieve some of the wildest dreams that I had, but it took literally for me to quit lying to myself that, hey, God created me for something much more than what I was doing at that particular time in my life. And when I became authentic and raw with myself, Jess, my future, not only the three things I’m talking about, but everything else radically changed.

Jess Dewell 12:36
Your past self was awesome. Go Zig Ziglar for helping you tap into that.

Jess Dewell 12:40
You’re listening to the Bold Business Podcast on your host, Jess Dewell. This is your program for strategizing long-term success while diving deep into what the right work is for your business right now..

Announcer 13:01
You’re listening to the Bold Business Podcast, hosted by Jess Dewell, a nationally recognized strategic growth consultant. She works with business owners and executives to integrate just two elements that guide business through the ups and downs of growth. Number one, know what work is necessary. Number two, do all the work possible. Schedule a complimentary consultation to find out more at reddirection.com.

Jess Dewell 13:30
Hey, I do believe that people show up in our lives, not only for us to help them, but for them to help us at the same time. And it sounds like this business owner friend who came to you and said, this is actually going on in my life. Not only helped you help them, but also helped you help yourself again as well.

Justin Goodbread 13:49
He did. More importantly, he stepped in as my dad, my father. My father passed away unexpectedly at the age of 62. And here I am as a young father with three kids at home, going as a business owner, running a dynamic business, having a lot of success in life, very successful in the world’s views, but empty, not fulfilling the position. And the reason why we’re on that mountaintop was ultimately hunt turkeys ’cause I’m a country boy at heart. I love the woods. I love getting in God’s creation. We were there to hunt turkeys, but when he made that three words, Justin, I’m broke. What happened in that moment was, I believe it was the divine appointment. Number two is it changed my life. But number three, it changed his life. Then what happens is that we, that that story is, we’re reflecting on that mountaintop. We forgot about the turkeys We were after, as we call ’em thunder chickens, here in the south. We were after, we forgot about all them out there in the woods. And now we’re sitting here as friends, as a gentleman who’s about 20 years older than me as like a father figure who’s mentoring me and he’s speaking truth into my life. And he basically came to this point as we’re sitting on the little side-by-side, the off-road vehicle that we had ridden. And he says, so Justin, what are we gonna do about it? What are we gonna do about it? I’m like, here’s what I’m gonna do. I’m gonna go hire me a coach, somebody who’s been there, done that, what I wanna accomplish, that I’m going to listen to them and they can challenge me and break all my sintaxes, my bad habits, and really refine who I am and bring the very best Justin out to accomplish these three things. And he’s okay. If you go to that, then whatever he teaches you, you teach me. So what I began doing is he paid me a little bit of money. I paid $10,000 a month for my coach, a lot of money to my coach who was extremely successful. And he spoken in my life. And as he began teaching me, I began talking to my friend. And now what transpired was I began talking to thousands of people around these principles. And not only did his life change, and he reached financial freedom within a four year period, but so now of hundreds of people just safely taking these principles from an old country boy, an old country man who accomplished some wisdom and apply it to our businesses. But more importantly, Jess, I believe that we are being equipped. We’re being prepared for what we’re prepared for. And the last 30 years as a business owner, all the struggles lost, miscarriages of my wife, third trimester miscarriages, family members committing suicide, lawsuits, a near bankruptcy experience, hardships, and we’ll talk my wife almost dying in the hospital. Hard things. Throughout all this undertone was, you know what? There’s this mission I’m on, and it’s not to reach those three little statuses. It’s not that. Now, whenever I sit back, I look back and I’m like, everything I’ve gone through is for one purpose, and that is so I can turn around and say, Hey, friends, if this country boy, born and raised on dirt road in South Georgia who didn’t like wearing shoes and still don’t like wearing shoes and can’t spell worth a flip. If I can accomplish my wildest 20-year-old dreams, and I can get through all that with the help of counsel and wisdom and faith, then now as I look forward to the future and the bigger dreams, the bigger visions, the bigger goals that I now set for myself, that’s nothing. And if I can do it, you can do it. I’m not special.

Jess Dewell 16:56
When you were talking about learning from each other and the three things of winning, and now what you’re talking about with the ripple effect, I actually call that win-infinity, Justin.

Justin Goodbread 17:05
You started what? I’m sorry.

Jess Dewell 17:06
It’s called win-infinity. You win. The person you’re connecting with wins. And then the ripples that are created allows more people to win. And they didn’t even know. They may never know about that connection, that interaction, that friendship, mentorship, family ship, if you will, business-ship. And that’s what I hear you talking about is just the, hey, we’re not alone if we’re willing to open our eyes.

Justin Goodbread 17:32
And this opening your eyes is op. It’s realizing that you’re, that there are people in your lives, whether that’s family, friends, whether that’s a customer that’s a vendor. There’s people around you that you’re surrounded with that want the very best for you. They do. I have customers that ask me consistently among the companies, Hey, how are the companies? What can we do to help you? Because they genuinely want to see us succeed. It was saying, you know what? I realize I’m tenacious and I realize I’m capable, and I’ve never been a problem that I can’t solve. I realize who I am. I realize the way God’s desired me. I’m a driver. I’m a pusher, but I can’t do this by myself. I’ve gotta have my family and my friends, and my fitness and my faith, and I gotta have my coaches pour into me, and I gotta have all these people helping me grasp this vision and get this, stretch it because people see more in us than we see in ourselves.

Jess Dewell 18:21
Yes. And in a world where it’s always really busy and everybody’s running and everybody has big things going on, those people that stop and ask are the people that are meant to be. Who’s surrounding you? Who are the people that are in your life? Where are the clues coming from so that you could be become, you were 20, you made these goals by the time you were 40, you wanted them and you reconnected with those. But guess what? To get to what Zig Ziglar had you write on that piece of paper, you’re a whole different person now. You had to become somebody. And that, I think is the biggest takeaway is that, being able to turn around and help the people that are on a path similar to yours, expecting experiences that you can help them avoid. Right? Or experiences that you can help them double down and take more advantage than you realized at the time when you experienced it. And I think that’s a huge win. And it’s part of business for sure, but it’s also part of our community that I feel is making a resurgence. If we get diverted by all the noise that’s around us, which is only gonna continue to get more, faster, deeper, that we have to sift through. When we can find those people who are asking about us. Oh, people want the best for us. I want the best for people. Who am I reaching out to? And really leverage those connections.

Justin Goodbread 19:35
Yeah, I think you’re exactly right there. And I would take it one step further. For me personally, the way I view things now, and that is this, that I believe that God has created each of us for what He’s created us for. Two-thirds of the world believe there’s a higher power. There’s a God, you may put a name on it somewhere, but I believe God’s ultimately equipped us. Whatever you wanna put there. But I also believe that in that calling that it’s, it’s us to, it’s up to us. Actually, lemme say it this way, I believe with that calling is ours, and the only way we’re not gonna achieve that calling is if we give in. So some might say there’s an enemy. There’s an enemy out there. That enemy’s job is to try to cloud that calling. That enemy job is to try to disrupt that calling. The enemy’s job is to try to deflect us and discourage us to dilute our focus, to get us where we’re focused on everything else, even ourselves. So much so that we lose sight of that vision, that very, that burning desire, if you will, that calling that we have in our life. So there’s this, there’s this calling that we should be pursuing. Some of us don’t know exactly what it is in it, but it’s discovered as you walk in this path and this toil that we have, you’ll discover it and as you discover it, it’s up to you not to reach that calling. So what I firmly believe now, after 30 years of in business and literally talking to thousands of business owners and thousands of very successful people from various, not just money, but a number of different things, is it comes down to a simple concept. Henry Ford said it. My dad used to said a thousand times. He said, if you think you can or think you can’t, you’re right. And Napoleon Hill wrote, Think and Grow Rich. Scripture says, as you think so, you are. So I firmly believe that we’re where we, myself. I’m gonna talk to me. Where I often miss the best life that God has designed for me is whenever I take my eyes off and internalize it and inform ’em to myself versus saying, here’s the calling and here’s who I’m trying to connect to that calling. I’m here to try to serve people on this journey. The minute I start reflecting internal about I’m not equipped or I’m not capable, that’s whenever I seem personally to get off this pathway, sorry to get off this pathway that I’m trying so everly focused to stay step by step on that line. And whenever I start reflecting and thinking about I mentally can’t handle this, or my self subconscious as a seed of doubt or discord or discontent, or whatever it may be inside there, I now start guessing my eyes off of it. So after 30 years, after seven businesses, after many different things happening, I believe with all my heart, now that the victory is out there, the journey is beautiful. It’s up to us to guard our minds, to make sure that the enemy, the distractions, whatever you wanna put there, doesn’t derail us from reaching that ultimate destination.

Jess Dewell 22:09
My view is slightly different in the how we get to this body piece and how we, but how we show up in the world you and I are very aligned. I actually think my soul chose what I wanna do to be here. And I told somebody and they’re helping me stay on that path from some other place. And I think that, okay, so let’s talk about this. Let’s talk, because earlier you had said your own ego is your enemy, and I think you reiterated that right here. So what are some of the skills that you have learned that you can say, Hey, looking back and I say skills, maybe they’re traits. Maybe they’re traits you had to acquire. So what are a few of the things that you had to become to be who you are today that require skill and trait development of sorts?

Justin Goodbread 22:53
Most successful business owners are very capable. They’re very capable at almost everything in their company, especially if they’re the founding member of their company. They’ve learned how to clean the toilets to run in the bay roll to doing whatever ’cause they had to. Money wasn’t there. And that very tenacity, that skillset, that always wanting to learn desire that we have as business owners or even as humans, it ends up being our Achilles heel. And so for me, and as I now coach business owners on how they can rapidly grow the value of their companies, what we end up having to do is swallow our pride and say, yes, I know that I can do this. Whatever this is, but I need to relinquish control of this and give authority and responsibility to somebody else for them to handle the this particular task. And I’ve gotta be willing for them to mess up. I’ve gotta be willing then for them to struggle in order for me to move forward. So here’s a real life situation that you will get us some laughter out of. My coach was challenging me. He said, good bread, you know how to sell, man. You can sell your ice to an Eskimos. He said in his terms, right, you can sell it. And he goes, but I don’t want you selling any new prospects on the position of your company. We had a three companies together as one, a financial firm, a business consulting firm, and a media firm. I said, okay. So then we worked for about three months building an entire structure around the sales process, all the cadence I use, the nomenclature, the syntaxes, all those things that we teach our students and our clients and our coaching program. And the day came where I was gonna release. Okay, the next client that calls in this prospect who comes through the funnel, may get on the fall. I’m not gonna be there. So I’ve been working with my team. Lo and behold, prospect comes At this point, it’s the biggest prospect that’s ever called into the company. We’re talking mid six figures of revenue, like it could pay three or four people’s salaries. And what did I wanna do? I want to step back in ’cause I know I can close the deal and I could, ’cause I’m capable. Just so many business owners and literally the, the sales guy’s on the call, you’re gonna let, this is so funny. I laugh at myself now ’cause how stupid I am many times. So the sales guy’s on the call and he is talking to him and I am literally sitting, imagine this, I’m the CEO of a company. Good fix, big company. And I lean on the floor with a little short to eight by 12 whiteboard with a magic erase board in front of me that I’m writing him as he’s asking questions, I’m writing the answers to it. ’cause I didn’t trust my own training and my sales guy looked at me. He is watching me as I’m trying to help him, give him guiding points. And he literally turns to his chair away from me and faces the opposite direction. He closes the client, Greg Gage, ended up being one of the best clients of our firm. Still to this day. That company still works with him. He turns around and I saw anger in his eyes, like he looked at me with like razor daggers in my eyes. He looked at me and he said, if you ever do that again, if you ever doubt my competence, my resignation will follow. Okay? Now here I am, full of pride, full of ego. ’cause I’m like, dude, I wanted to say I’m the one who trained you how to do that. I’m the one put the system in place. I’m the one who made the client come to that. It’s on me. And I went, you’re right. I’m sorry. That’s on me, dude. That’s on me and it will never happen again. Thank you for calling me to the table. Thank you for helping me move past this point. Thank you for just caring enough about me that you see a bigger mission for my life in this particular area right now. That’s a SWAT of the of pride, but business owners have to do that on a regular basis throughout all their company. If they’re gonna decentralize themselves and move their business to where it’s a lucrative business, they can exit.

Jess Dewell 26:14
I have not fully learned it yet. Have you fully been able to let go? ’cause I have not yet. I, every once in a while I’m like, Ooh, that’s a place and take a step back. And so it’s a conscious choice on a regular basis to go, oh yeah, they don’t need me here. Oh, I know they’ve got that, because that’s why they’re here.

Justin Goodbread 26:32
It depends on where you’re at in the system, to be honest with you. So like it’s in our new coaching company, I’ve created six companies. Now I know how to scale ’em and sell ’em for millions of dollars if I wanted to. My team has never done that before. So I find myself teaching. I’ll give you another real-life example. We hired an employee that just wasn’t, it just wasn’t right. I wanted my team to make the decision. We put the parameters in place. They’d never hired anybody before, okay? So I allowed ’em to hire somebody. it cost me about $25,000 in my money. the person was not the right fit. I wanted so bad not to hire them, but I wanted them to learn through that pain of, okay, we’ve got the wrong culture in the wrong seat, and it’s not gonna work. And then they’re trying to vacillate like I’ve done many times in my career trying to figure out where do I keep them? Do I let ’em go? Maybe I need to shift them here. And ultimately, I’ve actually put an envelope in place and sealed it and sent it to my team. I said, you should not have hired this person. You should fire immediately. Boom. Put it in the data. I just said, whenever you’re ready, you’ll see what’s in this envelope. I want you to open it, but not until you’re ready to deal with this person. So what I’ve learned now is I’m willing to spend a little bit of money to train my team so that I can have freedom. But that has taken me 30 freaking years.

Jess Dewell 27:39
to say it. Well, and that’s the point, isn’t it? It’s, Hey, you can do it. But step back and to your point, how do you cultivate? The knowledge and allow them to step up to the knowledge that you have been pouring into them.

Justin Goodbread 27:52
You’ve gotta look at it as an investment, especially if you’re trying to scale a company. We know that the companies who are gonna bring the highest value in the marketplace and give the owner the ultimate freedom and provide the highest income and everything that we business owners desire, will openly left out into our companies. We know that in order for that to transpire, we have to remove ourselves from the episode of the business, which means that business has to operate autonomously without us as the owners. We ultimately have to move ourselves from the founder to a shareholder. In order to do that, it relies a complete relinquishing of trust. Now, the emotions involved is that business is like a baby. Harvard’s done a lot of studies on this. That shows that for us as business owners, our business is like a third child or a fourth child, and so there’s an emotional disconnect, almost like trying to disinherit a child. It’s hard, but we have to look at the journey that we’re on and keep it in context. And I didn’t learn this until my coach said, okay, you wanna scale a company. You wanna reach dec millionaire status in four years time, dude, you’re gonna have to do something you’ve never done before. You’re gonna have to break the cycle and put faith in a team, build systems, and then step back and deal with all the consequences. Are you willing to go bankrupt over this? Those used question to me, and I went. We already had some significant wealth at that point. I’m like, well, yeah. He said, okay, great. The minute you may say that statement, the next thing you’re gonna face is resistance. The next very thing you’re gonna face is turmoil. The next thing you’re gonna face is self-doubt. So as my coaches coaching me through these emotions, it wasn’t that of self-reflecting. I’m not that smart. I had somebody who was much smarter than me who could see, I’ll just say if I’m in the jar, I can’t read the label. He can read the label and see the contents of the jar. And so he was able to talk to me and say, Hey, good bread. Let me mold you over this period of time, cost me $400,000 of coaching fees over a four year period. Expensive results, magnificent. But in that journey was somebody, not me and myself saying, Hey, if you wanna achieve this, you’ve gotta let go. Because one of the biggest, hardest lessons I had to do, my pride almost kept me from experiencing this, is that I have to be willing to be scolded and coached and reprimanded and take all the blame and give all the reward away to my team so that I can achieve the goal of the mission I’m on. That is a swallowing of pride.

Jess Dewell 30:05
And where else do we do that in our lives with our spouses? Our children and in fact, what do you call the turkeys? Thunder chickens?

Justin Goodbread 30:11
Thunder chickens.

Jess Dewell 30:12
Are they, Thunder Chickens? Okay, so thunder chickens. I was thinking about this. What do they do? Do? Are they like other birds? Where if you’re in a songbird, I watch ’em. When I, where I’m at, I get to see songbirds, not thunder, chickens. And they kick their babies out of the nest. To learn to fly doesn’t mat male and female. They’re kicking those little babies outta the nest ’cause they gotta learn. And we somehow forget to do that with our business. Even though it’s all around us in nature. We do it with our spouses. We have to show up, we have to swallow our pride. We have to show up and say, Hey, we were wrong. We have to show up and go, yeah, I’m so glad you got this because I thought I needed to and I don’t know anything about this. And we do that on a regular, in partnership in business also. It’s why we’re surrounded. Being better than ourselves. I’m not sure how that relates to the fitness one. I was trying to tie it back to all your Fs. I got most of them, Justin, but not all of them in that.

Justin Goodbread 31:00
The fitness thing for me is that, is that, to me, it’s a discipline, right? And so in business we have to be disciplined to relinquish, we have to be disciplined, oppressed, or even then, whenever the storms are aroused, economic or whatever the storm is, we have to be disciplined to our vision. We have to be disciplined to so much. And so for me personally, this is not a attack on anybody. This is the way I view things, that if I’m not disciplined to myself. First, if I’m lying to myself first in the journey that I have, and if I’m not presenting myself to myself as the very best it can be, then every other part of my company, my life, my family, my friends, is going to wane in authenticity. I’m not only lying to myself and what I desire, I’m gonna actually have undertones that I don’t want those seeds of negativity. So for me, I want to be physically able to be able to, at the age of 80, to go rocky mountain elk hunting, which is stinking hard to do. You’re at 12,000 foot with 30, 40, 50 pounds of your back hiking 15, 20 miles a day at altitude, coming from about 800 feet to move to the altitude, you’re sucking air. I wanna be 80 years old and be able to do that. I wanna be 80 years old to be able to, like my stepdad did, jump off a 40 foot bridge at the age of 76 and laugh and have a time of his life with his grandkids. Regardless of all the other F’s in my life, the family, the friends, the finances, and all this stuff, I wanna be able to say, this is what I physically want to do. Now, not only physically, but I also have the mental capacity, right? I wanna stay sharp. We have Alzheimer’s in our family, and I’ve had to study a lot of time, a lot of things around how do I keep my mind sharp? What do I do differently than society’s doing? So for me, my fitness, is like the airplane analogy we’ve all used probably to put your mask on yourself before you put on a kid. Why? Because if I’m not, if I’m lying to myself, I’m not taking care of myself, then what? This way I think to myself, the way I talk to myself, what if I can’t treat me with the utmost respect? Do I have to treat you with utmost respect? I’m hypocritical in that, and I just reached a point in my life, Jess, where I’m just tired of wearing a masquerade. I’m tired of being a hypocrite. I wanna be the same person every stinking day of the week to my family, my friends that they know. Whenever Justin Gire shows up, this is what he is gonna say. This is what he is gonna do. Here’s how he is gonna present himself, and what’s what I’ve experienced is. Since that harmony came in my life. That balance, if you will, around those areas, even the clientele can see it. I don’t have to sell ’em hard. I have a coaching client who calls me and say, Hey, good bread. How’d you do it? Here’s what I do. By the way, we’re gonna have you working out. We’re gonna have you do it eating right? We’re gonna have you doing this. Okay. What’s it gonna take? I really want what I call relentless execution. We want rela, we wanna be relentless in the pursuit of our goal. We wanna abandon all types of safety. We wanna charge hell with a water pistol that. Is whatever you’re living, your biggest or your best self.

Jess Dewell 33:46
I’m your host, Jess Dewell, and we’re getting down to business on the Bold Business Podcast. This is where we’re tackling the challenges that matter most to you with actionable and achievable advice to get real results that lead to your success. Don’t forget, press that bell icon so you never miss a program, and it’s time to subscribe as well.

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Jess Dewell 34:26
How do you bend time to make it all fit? Because in that relentless pursuit, one of the things that will always happen are the same 24 hours in every day, and so I’ll bet that’s something that you have to overcome with people in conversation a lot and to let go and to just face it. Let’s dig into that a little bit.

Justin Goodbread 34:46
So I’ll tell you my calendar here. So I structure everything around my calendar. I believe where your money is, your heart is, and if you show me your calendar, I can show you your priorities. I believe that without my heart. So the very first thing I do is my faith every single morning. Every single morning, I have an hour to two hours of my time where I’m spending time meditating, or I’m spending time praying where I’m spending time working on myself. I have podcasts I listen to with various people that speak into my mind to speak in my heart. I use scriptures. I read meditations. I was reading Marcus Aurelius this morning, his book meditation, literally to think about this mind, so it’s quiet. So this morning I literally woke up wide awake at four 30. At four 30 in the morning. Some people say it’s too early. I woke up at four 30. I spent two hours. It was six 30, and my wife wakes up. She goes to the gym, right? Today is not my physical exercise day. I do that four days a week. Today’s a wrist day. I’ve got a hunt coming up. So I’m trying to keep my body safe for that big hunt that’s coming up, which I’m gonna burn a lot of time on. Then after that I got up and I work with my family. My kids are there. I’m feeding them breakfast. I’m enjoying my family in that moment. Then I’m here at work. I believe wherever you’re at, you should be there. So now I’m at work until my day’s over. What I do in addition to that, Jess, on a daily basis, is every year I plan out the times when I’m taking off. I literally don’t work. I purposely take off a month every year throughout the year, plus all the major holidays. Plus I refuse to work on Saturdays and Sundays, and I refuse to do anything external focus outta my company on a Monday, which means that I’m literally only working Tuesday, Wednesday and Thursdays. Okay? Friday’s occasion is my wrap-up day, but Tuesday, Wednesdays, and Thursdays, and I’m literally only producing about 130 days a year, and somebody says, how in the world can you make money producing 130 days a year? How can you keep everything in harmony? Let’s take us back in recent history I had the privilege of consulting literally hundreds of medical professionals. Let’s use a dentist as an example. Various parts of our country, the regulations required them to mandatorily close their businesses. We call ’em practices for up to 16 weeks, depending on the state. And during that 16 weeks, those dentists, many of them continue to pay their employees. They continued to have to pay their bills, but they had zero revenue coming in ’cause they couldn’t physically involve with their clients. What happened after that was magical, and it’s a lesson that I’ve never forgotten. It’s a lesson I want everybody who’s listening us to think about. After that period of time, they were closed for 16 weeks. They came back into their business and they became hyper-focused on one thing. And that was how do we get all of our patients caught back up? And how do we provide them excellent dental care and how do we do so in a way that we don’t kill ourselves? So where they took off 16 months and created a compression system to where now what they were doing in a year, they now did it in much, much more constrained period of time. Eight months. In every client case that we had the privilege of consulting with, they made more money in that eight month period of time than they did the previous 12 months prior. Covid. Why? They got rid of the noise. They got rid of the distractions. They got rid of everything externally, and they said, Hey, we’re gonna focus on this one thing. So now to your root question, if I want my fitness, like right now, I’m trying so hard to build a six pack. I’ve never had one in my life. I’m a short fat kid. I’ve never had a six pack. So I’m like, that’s my number one thing. I’m working on a six-pack. That’s my focus, my wife and I, my kids, my fa, my faith, I have everything focused on. Even my business is hyper-focused. Whenever I get that granular and that singular nature, and I look at my 24 hours a day. I can do whatever I wanna do, and I still have time to play Call of Duty and beat my 13-year-old and just in Call of Duty, have fun with him and beat my 17-year-old Madden football and have fun. So it’s becoming laser-focused on what we truly desire to achieve in our lives and the rest of the world. Just let do what are gonna do, man. Let me get hyper-focused. And when I do that, we can produce at a higher level. And that at Friends is the secret to the difference between a deca millionaire or a billionaire and the average American. I don’t spend time watching TV. I read books. I read a book a week in top of all this. I have fun because I’m hyper-focused on achieving what I believe I need to do.

Jess Dewell 38:54
I’m super excited that you have a network around you all and your five F’s are aligned in such a way you’ve already done this work to have that. Somebody’s just starting out, somebody’s hearing this for the first time. Can they do it without the support of those closest to them in their everyday lives?

Justin Goodbread 39:10
Absolutely. Let’s talk about how, I love to shoot my bow and arrow. And so whenever I want you to picture this in your mind’s eye, for those of you who are listening versus watching, I want you to picture the Olympics where we have our archers that go out and you can see them where they pull their bow back and they have their arrow strung, and now they’re looking down range and there’s a target. And in that target there’s a bullseye. It’s typically red in color, maybe black in color, and that represents 10 points for our Olympic athletes. What they do is they zone out everything except for that little red dot. They don’t even see the other lines on the target. They’re solely focused on that one thing, and whenever they release the arrow, there are conditions like winds and things that may push the error slightly off, but they’ve learned a simple principle. Aim, small, Ms. Small So if you don’t have the support group around you and you feel like that right now, life is on you. A basket of sour eggs, whatever it is you feel like, let’s find that one thing you can focus on. One thing. And let’s aim at that one little thing. Maybe it’s in your business, maybe it’s in your faith, maybe it’s in your fitness. Let’s find one little thing and then get this. It’s not hard. Take one step, one step, and then take the next step. The next day, take the next step. See, what just separates the winners from those who don’t win is dedication. And most of all is discipline. It’s simply doing the boring, simple things over and over. It’s kinda like those of us who like to invest in the market, we know that a dollar invested is gonna compound over a period of time because it’s simple and boring. The same is true in your life. So when you, if you’re starting from scratch and you’re saying, okay, I now know what I wanna achieve, maybe I wanna just get in shade, I wanna drop 10 pounds, whatever it may be for you, put that goal out there and then make a pathway that you can take one little step. And as you are going to victoriously achieve that goal, you’re now gonna say, you know what? If I could do that, I can now do these two things. And if I can do those two things, I can do these three things and I can do these three things. You know what? I can do these four things. And then as you’re along this journey, here is what happens. You may not have that support network now, but as you begin moving to that destination, your support network shows up because we as a species. Love to see each other succeed. We love to see each other move forward. We love to work with each other. So as you drive forward to that friend, you will have that support network and you’ll be amazed in a year or two who has daily dedicated steps what your life can achieve.

Jess Dewell 41:36
I’ll add one thing to that because I love everything that you’re saying, Justin. And I would say there was a stat I learned recently, and you may have heard this before, you are 29% more likely to succeed when you surround yourself with people as smart and definitely smarter than yourself. And guess what? We may not be able just by being in the room with them, not talking to them, not anything. So when you’re depending on where you’re at and what you’re doing, so if we don’t have the support network, what I would say, ’cause I have been there, had to build my own wish I knew this stat, I would’ve picked a podcast. To your point, I would’ve picked a book because I don’t necessarily, I might not be able to get in the same room with people for whatever reason. I may have too many things that keep me outta those rooms, but I can still be around it. I can still bring it to myself. I can still be intentional until what you said comes true. I got this. And then I can be in that room. I got this, I can be around that person because that way those people can find us too. How are you doing? I want you to succeed Oh, what you’re doing. And it creates this amazing connection. And yes, we are all in it and we have our own path, but, and yes, we cannot do it together. And yes, we will all have our own challenges that may seem similar from the outside, but are very unique to our each individual path. And I think when we think about all of those things, there’s something comforting to know your business problems. And my business problems have been similar over the years, even though they look very different. And how cool is it that people cared about us to help us go? It’s very unique to you, but I’m here with you. Oh, I might know a person I can have you talk to. Oh, this is really incredibly important. I have been here, and this is incredibly important for you to know.

Justin Goodbread 43:19
At the end of the day, all of our problems fall into a few categories. Even though they’re different paths. We face the same resistance, we face the same resistance. And I reminded of a story mom told me, she says, son, you’ve always been this way. And I don’t think it’s uniquely me. I’ve seen it throughout everybody. I had the privilege to talk to. And I imagine that you probably have a story in your life where you wanted something so bad you could taste it. Mine was at the age of I was 12 months old and I wanted black olives on the table. So I reached my hand to get the black olives, and I had not eaten supper yet. So she gently touched my hand and said, no. So then I stuck my wrist out trying to get the olives on my wrist. So then what I do, I stuck my whole head in the thing trying to get the olives. That is the determination that we ultimately have. So if you have that vision, if you know what you wanna achieve, let’s say you wanna lose 10 pounds weight, let’s say you wanna double the size of your business, whatever it is, you wanna make new friends, whatever it is, if you get crystal clear in that vision and you write it down crystal clear. So I always say, write down your vision statement. Write it down. I have vision statements. I have them in my truck where I can look at ’em in my truck. I have ’em in my mirror in the bathroom. I have ’em on my computer. My family sees it. They laugh at me ’cause, but I see it consistently ’cause it reminds me of what I’m shooting for. So if I put that vision statement out, then I have to know that every step I take is gonna be faced with resistance. But then I have to ask myself a simple question. How bad do you want it? My mom used to say it this way. Are you willing to clean a horse stall out with a fondue fork to reach your goals? Think about that. That’s a job. I’ve never done it, but that’s a job. I was talking to a group of high schoolers this last week, high school kids, a very elite school, and I said, Hey, let me ask you a question. What’s the biggest number that you wanna achieve in your life? And we were talking about money. They were talking about money, and there was the whole premise of the conversation. They said, we wanna get, they named $20 million, said, great, $20 million. What if I told you I’ll give you 20, $20 million? But now you have to go serve hot dogs at a hotdog stand in the big city. This was a rural town in a big city for the next 20 years of your life. Every day of the week, you have to show up, rain, shine, sleeter, snow, it doesn’t matter. You have to get out there and you have to serve hot dogs, and you have to have a happy attitude. You have to say, Hey, you want slaw with that, or whatever else you’re gonna say.

Jess Dewell 45:29
You have to ask that in Seattle. We’d say, want some cream cheese with that?

Justin Goodbread 45:34
No one raised their hand. Bo one said, no, I would never do that for $20 million. I’m like, then you don’t want the money bad enough. That was the goal of that conversation. So we can bring it back to our particular circumstance. We’re talking about what do you want to achieve? Can you see it? Can you taste it? Can you feel it? have you touched that particular dream? And if you have, how bad do you want it? What are you willing to sacrifice? And if you’re not willing to leave it on the line, bearish yourself, lose everything in the pursuit of that, then friends, oftentimes it will not come true.

Jess Dewell 46:05
You said something really interesting a few minutes ago, and I wanna circle back to it because the more I talk about this, the more I find people that are doing this, which I love, Tell me about your internal Mondays.

Justin Goodbread 46:15
So, after the weekend with the family, I purposely disconnect everything from business. I don’t, I try to take a social media sabbatical. I actually don’t even look at, say my team coach calls all my social media, but I, I try not look at it. I try to get disconnected. So now here I am on Saturdays and Sundays playing on the farm. We have a little small hobby farm here in East Tennessee, and so we just play, we’re a family unit. We travel, we goof off, and we go to church. We just do different things. My favorite afternoon is Sunday afternoon. My wife and I either sit on the front porch and listen, watch this. We can’t see any houses. We see the mountain tops around us. We just go out there and talk. We read a book. We just sit out there together and talk. I love that particular mind. So now whenever I come in, I literally have not thought about my company on Saturdays and Sunday. So now here it is Monday morning and there’s a team. That is running the company. They’re moving forward, but they need my help in certain things that they require me or they ask me to do, which is fine. We’re trying to get the company moving forward, so I literally cannot take me personally. Others can do this. I can’t. I personally have to take my Mondays and look internal. I now look at my KPI dashboards. I look at what worked the previous weeks. I look at where we’re at in relation to our goals. I have the team giving reporting many times on Mondays, I do my encouragement session. I believe that A CEO should be talking with every employee on a regular basis, no matter the size of the company. I firmly believe that. So I purposely spend time with my team. I wanna know what’s going on in their life. How can I minister them? How can I help them? How can I encourage them? Is there a client that needs some help? Let me know about it. What’s going on this week? What are the challenges this week? So I take my Monday and it’s all internally focused, versus how do I make sure my I, I wanna internally focus where my team, my system, my processes, where we’re heading. I want to scale it. We always do 90-day sprints. I teach our clients to go 90-day sprints. So I wanna see if we’re moving to that direction, right? So then once Monday’s done, it may be a two-hour day, it may be a 12-hour day. I don’t care. Whenever it’s done. Now I go into external focus. That’s where I do things like we’re doing today on a podcast, or I’ll go speak on stage, or I’ll write something for my new book that I’m writing or I do a number of other things. I work with one-on-one coaching clients, or I speak to our group coaching calls on Tuesday, Wednesdays, and Thursdays. Friday is once again, not external. It’s me wrapping up the loose ends and it’s me making sure my team going back in and saying, Hey, where do you need help from me? What do you need help on? What can we do to close this week out powerfully? So I literally only produce, if you will, Tuesdays, Wednesdays, and Thursdays. What I’ve learned is by being super hyper-focused that Tuesday, Wednesdays, and Thursdays, and not being distracted by the internal focus of the company and not being distracted by all the other things in my life that allows me to scale exponentially. And that’s what allowed me to take a company. I took my company on December 17th, 2017 from scratch. No clients, 49 months later had an eight-figure exit. getting laser focused, hyper intensive, outworking everybody else during those three days and then let go and let God let go and just say, you know what? I did the best I could this week, next week’s another day, I’m now gonna refresh my mind. I’m gonna focus on my family, I’m gonna focus on my friends. I’m gonna focus on everything else during that Friday, Saturday, and Sunday.

Jess Dewell 49:27
I call my Monday as my present retreat. Retreat, take a step back, are we on track, are what needs to be communicated? How can I show up differently? What is the feedback and the pulse that I’m seeing? But it’s also that pulse piece. Where are we at? Who needs some extra help? Somebody has asked for something outside of our regular process because they know that they can. And that’s something I hear you saying too, when you’re saying encouragement sessions. I’m gonna have to use your encouragement session and add that to my vocabulary. Justin. I really, I appreciate that because that also is what happens. It could be two hours, it could be 12 hours. And it’s worth it because that time is where the reprioritization occurs. That time is where any sort of miscommunication that is going on can be identified so that during production, so that during the wrap-ups at the end of the week, whatever needed to be gathered, could be gathered. So the right questions can be asked for that movement. And I appreciate, I appreciate when I hear other people picking that day and what that day looks like and how it fits into their bigger picture. Because in your five F’s, it sounds like you do one intentional step every day.

Justin Goodbread 50:35
One of the challenges that somebody might have listening is, I said, Justin, that sounds good and Danny in your business, but it’ll never work in mine. And that’s the exact same thing. I told my coach when he said, this is the way you’re gonna allow your life. And I can remember fussing, my coach and I have a had a strong relationship. We would actually, authentically, we would, there were times whenever I was like, you lost your love of mind and I’m intense. I’m an intense person. And he was intense. And we would come to bullheaded together, just charging each other. And he finally said, you don’t want your vision long enough. Because here’s why. I remember like it was yesterday, Ja. He said, Justin, you’re the most self-centered person I’ve ever met in my life. If you, honestly that your company cannot operate around you with one day extra a week, you’re that self-centered and you don’t have a company and you’ll never build your, never eat your dreams. And as I’ve now coached business owners from those who build swimming pools, those who work on cars, those who do HVAC to the attorneys, to the CPAs, you name it. Once they realize that, Hey look, you can have a day to work on your business. You can have that day.

Jess Dewell 51:34
That’s how you become the CEO, isn’t it, Justin? Totally and completely step into it. People step into it. I’m on board with you all in on that one. And we all have challenges to your point. And so that means you said, are you willing to lay it on the line? I will tell you it is bold to face those challenges and look at ’em. So I wanna know from you, what makes it bold to view the challenges that we are facing differently? To show up to them in a new way that we have never done before.

Justin Goodbread 52:06
I think life has a way of bringing us to that point, whether we like it or not. And life, has a sense to humble us. For me personally, it has a sense to bring me to the end of myself where I realize that as long as I keep using my own wisdom, I’m not gonna be able to move it to the direct direction I want to go. So now whenever I’m coaching people and they run into this position where they need to make a bold decision, I literally take a circle and I’ll draw it on the board, on the whiteboard, on the tablet and show it on the screen. I’ll say, everything we know to be true is within this circle right now. This is our life right now. And what we’re doing presently is not yield the outcome. We agree on that? Yes. Yes. Okay. We all agree on that. So we need to make the decision that’s gonna move us differently, which means that we need to introduce a new piece of information to our framework we’ve never thought about before and new syntax. And when we do this, it’s gonna create a ripple effect. It’s gonna feel uncomfortable. I tell whenever people are, say, Hey Gabriel, I wanna hire you and your team for coaches. I’m like, look, the very thing that we say that doesn’t sit with your mind, that’s what you need to do. The very thing which like, they’ve lost their mind. That’s what you need to do, not the stuff that you feel good about. So your question around what do we need do to move boldly toward our desire? It has a way when, whenever we take a step back and we swallow our pride and we look internally and say, okay, what we know right now is not working, period. The boldness could position itself in a position where we say, you know what? My wife, and I’ll give you a real story. We wanted to achieve this. My coach said, he goes, you gotta change your life. We sold a 5,000 square foot house. We sold the nice cars. We moved into a little double wide mobile home that had rats in it. We tied the goats up to the back porch. We had, we bought, went on, bought used cars. We put ourselves on a $60,000 a year budget whenever we had three kids at home trying to homeschool ’em full time because we made a commitment that she didn’t wanna work outside the home. My commitment to my bride, you never have to work. She wanted that. Cool. I’m gonna honor my man. I’m gonna honor my commitment. We sacrificed and we lived on beans and love and duct tape. Man, for years try to literally duct tape in the sides of the car together. In fact, whenever her company received the Southeastern Forbes Leader Award top financial firm in the southeast, that same day, I. My wife’s car is stuck in the driveway and we, because it’s in the mud, stuck in the driveway. We had no driveway, had no gravel, no concrete stuck in the driveway. And I get a phone call while I’m with my highest network clients. I’m like, my wife’s car is stuck in the driveway. He said, what do you mean stuck in the driveway? We sold our house. We live in this little double I trailer. He goes, I don’t know what I think about getting financial advice where somebody who lives in a double I trailer who doesn’t have a driveway, he’s still a good client. But what we were willing to do is sacrifice it all. So whenever you have this desire and you wanna move boldly, I said, lay it on the line. Sacrifice everything. Swallow your pride. Be willing to fail knowing that you’re going to fail. And every time you fail, you’re gonna fall straight on your face, but fall forward and get right back up and fail again. And fail fast, fail often because through failure you’re gonna find the path that you ultimately wanna be on the path and the journey. And here’s where it gets really crazy. Jess, I know you’ve seen this in your own life, and I know several listeners have also experienced this. Whenever you arrive at that destination, whatever it is. This around your faith, your family, your friends, your finance, whatever. It’s whenever you arrive at that, it’s not the destination that mattered, it’s the journey. It’s like whenever I climb that mountaintop trying to find that elk, and I get to the very top of it and I see a peak and I’m like, I just wanna go up there. I just wanna go there and see what it’s like. And you sweating like a dog. When you got packs on your back, you’re climbing. You can’t hardly breathe. You get up there and wow, look at this. Okay, that was cool. It was the journey and the anticipation of reaching that summit. So friends, if you’re going to redo something bulk, no retreats, no regrets. Full surrender, burn the ships. No, you’re gonna fail. Don’t worry about the scoffers. Put your eyes on the mountaintop that you’re trying to achieve. And brother sister charge hell with a water pistol. Man. It’s life. You can always make more money. You can’t come back on your dreams. And I reached the point, Jess. I’ve seen this more and more as I talk to people. I don’t want to be pick an age 70, 80, 90 years old. Say, man, I wish I would have. I don’t want that. What a failure to myself. What a failure to my children. Who’s looking up to their dad To give an example, what a failure for my wife who’s looking up me as an example, as we have in our relationship. She doesn’t want it either. She wants the very best for our family. Who cares? Even if it doesn’t happen, I’m gonna do everything I can to reach that summit, whatever that summit is. Friends, whenever you live in that authenticity and you live in that faith and you step out with that belief, relentless belief, it’s amazing. It’s unbelievable what happens. It may not happen the next day. It may take 2, 3, 4, 5 years. As Tony Robbins says, we always overestimate. We can do a one-year and underestimate. We can do a 10. It may blow our mind, but you’re gonna look back and you’re like, dude, what a journey. This has been wild. It’s crazy.

Jess Dewell 56:54
Every single time I have a conversation, I take away something that I wanna share with 25 people I know. When you’re listening to this podcast, you’re also listening for that and will have something that you want to share in the comments. I would like for you to engage with us. What is that thing that you wanna tell 25 people from this program? Here’s why it’s important. It’s important because, yeah, there are gonna be how tos. Yes, there are gonna be steps. Yes, you’re gonna be like, oh, I wish I wrote that down. I wish I wasn’t doing this, and I could actually take action on that right now. But guess what? You’re not so engage right now because that one thing you wanna share with others will be the thing that you can figure out how to incorporate in your business, in your workflow, in your style tomorrow.

Announcer 57:44
Jess hosts the Bold Business Podcast to provide insights for building a resilient, profitable business by deeply understanding your growth strategy, ensuring market relevance, and your company’s future. It is bold to deeply understand your growth strategy with your host, Jess Dewell. Get more information about how to drive solutions and reset your growth mindset at reddirection.com. Thank you for joining us, and special thanks to our post-production team at The Scott Treatment.