AS A BUSINESS OWNER, IT’S DIFFICULT TO DO THE RIGHT WORK AND GUIDE YOUR COMPANY TOWARDS ITS NEXT BIG INITIATIVE.
From Fragmented Focus & Reactive Resilience ➔ Unified Intent & High-Performance Rapport
With Red Direction Business Base Camp Consultation, learn how to implement and handle processes to meet your business’s specific needs and better understand your market.
Starting the conversation:
The Two-Year Test: Would You Still Want to Own Your Company?
Forget distant five- and ten-year plans—if you picture your role two years from now, what would need to change? Hear the mindset and tactical pivots that make the next 24 months transformative for you and your business.
Whether you are steering a boutique firm, scaling a mid-market powerhouse, or navigating a large enterprise, reducing operational friction and increasing data visibility for real-time decision making is something you can influence today.
Meet your business advisors:
- Christy Maxfield, President and CEO at Purpose First Advisors
- Dean Barta, Founder and CEO at Barta Business Group
- Jess Dewell, Managing Partner and Growth Strategist at Red Direction
In this 3 part discussion they will discuss:
- The Reality Audit. Acknowledging issues isn’t enough—claiming is about taking full responsibility to drive intentional results.
- Design 2+ Years Ahead. Lean in to the cadence of your existing productivity and priority framework.
- The Execution Bridge. (Moving the Needle) Move the needle by stacking priorities and how to do it.
Move beyond surface acknowledgment; truly own where your business stands to enable meaningful growth and change.
What You Will Hear:
The bridge from current state to intentional business design and future action.
- Assessing where the business is now and where it needs to go.
- Tackling risk, growth, and taking meaningful action to shape the future.
Recognizing the gap between perception and business reality.
- There is a need for objective reality checks, as business leaders’ perceptions often differ from actual circumstances.
- Bringing in outside perspectives provides a more accurate assessment, often offering “cold hard truth or tough love.”
- Reality audits help identify the true status of a business and correct misconceptions about progress.
The danger of mistaking conversation for actual progress.
- Conversations about change can create a false sense of achievement, delaying real action.
- There is a risk that the organization talks itself out of needed change by avoiding hard truths.
- Recognizing patterns is essential to move from discussion to measurable results.
Building foundational flexibility for future business transitions.
- Planning should include foundational elements that allow for future modifications as business needs shift.
- Flexibility in design gives options for how the business evolves or is transitioned.
- Foundational strength makes it easier to pursue later changes without starting over.
Shifting mindset and architecture leads to growth breakthroughs.
- Many businesses feel stuck or saturated, but mindset changes often unlock dormant growth potential.
- Taking a staged, two-year approach to planning provides tangible steps while keeping options open.
- The focus is on looking at challenges differently to enable growth even in familiar environments.
Structured goal setting and time horizons support ongoing progress.
- Utilizing frameworks can clarify both long-term vision and short-term action.
- Breaking goals into manageable chunks helps sustain motivation and momentum.
- Consistent, defined goalposts prevent distraction and drive alignment over time.
Jess Dewell’s Impact and Interest assessment of priorities to stack priorities.
- A step-by-step approach to avoid competing priorities, mix the necessary work with the exciting, and achieve small wins to create momentum to reach 2+yr completion times.
Prioritization demands saying “no” and taking decisive action.
- Decisive prioritization is vital, even if it means declining interesting opportunities temporarily.
- Progress is achieved through focused action, learning, and iterating—not by keeping every option open.
- Being selective safeguards energy and time for what truly matters most.
3 takeaways:
- Christy Maxfield: Get all your butterflies flying in the same direction.
- Dean Barta: Break down goals to be able to move forward.
- Jess Dewell: Be courageous and make a shift in mindset to get to a large initiative 2 years from now.
Resources
- Dean Barta on LinkedIn
- Christy Maxfield on LinkedIn
- Jess Dewell on LinkedIn
- Responsive Decision Making: Unlocking Today’s Potential – A deep dive into the “Mindset Shift” required to stop “muscling through” and start leading by instinct.
Transcript
Coming Soon.