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Business teams live and die by the attitude at the top. You influence and uplift the environment, making an impact through internal clarity and external presence. Coach Cudjo, President at Human Optimization 3.0, shares that you are creating all the time, and it is BOLD to steer your company’s outcomes by conscious creation.
Opportunity or obstacle? Which are you building into your company culture? Both conscious and unconscious beliefs drive self-image, behavior, and relationships. Control your self-talk and control your outcomes. You can take action to shift your mindset, so you (and your organization) bounce back stronger every time.
In this episode, you will hear it’s OK to go back to what you know to make leaps forward, your beliefs create and govern your actions, and the steps to become a conscious creator. Listen in to Jess Dewell and Coach Cudjo, President at Human Optimization 3.0, talking about what makes it BOLD to tap into your full potential.
Host: Jess Dewell
Guest: Coach Cudjo
What You Will Hear:
11:05 The thing to do is the next step.
- How developing resilience and persistence requires repeatedly taking small actions, especially when it feels difficult.
- There is a recognition that momentum builds over time — eventually, following your intuition and doing what you know becomes natural.
- Life will always have challenges, but continuing to move forward and strengthen one’s “muscle” of self-trust is essential for growth.
19:20 Choose your approach carefully.
- Quitting is reframed as a realization or graduation — letting go of what no longer serves you is not failure, but progress.
- Society attaches negativity to the concept of quitting, but ending unhelpful patterns or pursuits is sometimes necessary.
- Wisdom and growth are found in knowing when to move on from something that has run its course.
26:00 If you’re not leading on the foundation of love, then you’re not really a leader.
- Leading effectively is rooted in love: what you look for in others, you magnify, whether it’s positive or negative.
- Influence, not control, truly shapes people and teams — by seeking the good and voicing belief in others, leaders help others improve and step into their potential.
- Choosing to focus on positive outcomes and intentions raises group energy and opens the way for transformation.
34:00 Changing your self-talk changes your world.
- Changing your self-talk is challenging if you’re used to negativity, but self-care and honoring the body can shift your internal dialogue.
- Physical actions like exercise help by generating positive self-regard and empower change from within.
- Build habits to increase energy and have better health.
37:15 How to be a conscious creator.
- Personal power is about consciously shaping your reality through thoughts, words, and actions.
- Negative self-talk and focus are linked to negative results, while reframing obstacles as opportunities is the path to change.
- Viewing yourself as a creator rather than a passive recipient of circumstances leads to intentional and empowered living.
40:55 Live in the moment — now.
- The present moment is described as the only truly real place from which to create and live — dwelling in the past breeds depression, and fixating on the future breeds anxiety.
- Living fully in the now releases you from self-imposed constraints and allows authentic power and decisions.
- Mastering presence means choosing whether to be powerful or pitiful each moment, and letting go of the illusion of sacrifice.
49:30 It is BOLD to activate ourselves and tap into our full potential.
Resources
Transcript
Jess Dewell 00:00
When was the time that you realized, Hey, if I changed my mindset, my whole world changed.
Coach Cudjo 00:08
You get to choose. Are you going to be powerful or are you going to be pitiful?
Announcer 00:20
Every leader needs a trusted partner for the moments that matter. This bold business podcast conversation is that partnership, your go-to resource designed to break the inertia and refresh your perspective so you can start making moves. Here is your host, an insightful truth teller who serves as the catalyst for getting the right work done and who asks the questions that truly matter. Jess Dewell.
Jess Dewell 00:48
When coach Cujo came across my radar and we had an alignment call to see if there is a good fit for the bold business podcast. It was a hell yeah. And in fact, it was so much so that energy that was there.
It was very interesting in terms of the preparation that I do for the show too, because the things I would normally ask didn’t apply. He and his presence elevated my thinking before we ever had this conversation. So take that to heart.
Hold that as you listen to the rest of this introduction and the entire conversation with coach Cujo. I will tell you that it will fly by. I will tell you that.
I very much enjoyed it, and I am glad to have a new level of elevation with which to think and be influential and be present in the now with because of this conversation. So what do we talk about? Three things that I’ll start you off with that I know you will hear, plus so many more stories, real experience and what that mindset shift can actually do is in this program.
Here’s three call outs to just start you off with. Sometimes all it takes is going back to what you know how to do and what you know to do. Another piece, your beliefs, conscious or unconscious, govern your actions, thoughts and deeds.
So acknowledging, exploring and making sure you like them is a pretty important thing. And the third thing is to embrace your conscious creator. You’re creating and when you’re conscious about it, so many other things happen in this world and it will change and you will hear coach Cujo’s personal story.
You will hear the results of his work. And let me just tell you about him. He is the founder and head coach at Human Optimization 3.0 or H3O for short. Coach Cujo is a leading expert in performance by optimizing various aspects of life. He has over three decades of experience and talks to us about different phases of that in this conversation. He does consulting, executive coaching, leader coaching.
He’s the teacher of teachers and the leader of leaders for his work, empowering indiviDewells and communities to reach their full potential by achieving harmony in spirit, mind and body. Coach Anthony Cujo is a graduate of Dale Carnegie and the Landmark Forum. And he has many other accolades as well that you can learn about him on his LinkedIn bio and on his website in our show notes.
Now coming back to one, when in doubt, go back to what you know how to do. Two, be careful of your self-talk because your beliefs govern your actions, words and deeds. And three, you’re creating, so be a conscious creator.
Here’s my conversation with coach Cujo. When was the time that you realized, hey, if I change my mindset, my whole world changes?
Coach Cudjo 03:54
It happened when I was rehabbing my physical body. I had numerous injuries. I was a football player.
I stayed on the field probably 90 percent of the time, so I didn’t really get a chance to rest. But I ended up having three major injuries off of one hit. Everybody in my family, everybody in my community and even myself.
I had it wrapped up, I was going to the NFL, that was where I was going. Everybody thought I was heading that way to the stats, the coaches, the scouts. Everybody was paying attention to what I was doing.
And I ended up having an injury my freshman year of college, which ended my football career. And I went into a major stint, Jess. I went into a major stint of depression.
Depression runs in my family, genetically speaking, according to the medical community. So I was in depression. And when you’re depressed, I don’t know if you’ve ever had depression in your life before, but when you’re depressed, you don’t want to do anything good for yourself.
You don’t talk good to yourself and life becomes very dark. Yes. At least that was for me.
So it took about a year for me to get out of that. I went to the doctor’s office. It was really crazy.
I didn’t know what it was then, but I surely know what it is now. I went into the doctor’s office to talk with him and he did an evaluation on me, told me I had a chemical imbalance in my brain. Also told me that most likely a lot of this happened because of football, all the impact that was happening in my head, you know, so he was like, this is probably contributing to the issue as well.
And he said, I’ve got a prescription for you, man. I sat there for a second, I looked at him, I said, hey, doc. I said, you know what, man?
I said, I didn’t take a pill to get depressed, so I don’t think I need to take a pill to get undepressed. He just kind of looked at me like I lost my mind, but I was serious. I was like, listen, I can always come back to you for a pill.
I said, let me try something. I knew I had totally went off track, Jess. I was just not being the person that I knew I was because depression makes you do that.
And I just went back to doing what I knew I was supposed to do. I went back in the gym, started working out. I studied kinesiology so I could understand the human body and anatomy and how the body functions and moves.
I started training myself. I was against the surgeries that the doctors were prescribing for me. And after a year, year and a half, I was 100 percent functional again.
And then a light went off for me. I was like, my God, man, this is what you focus on. Depression is what you focus on.
That’s how you get depressed. You’re focusing on negative things. And that’s exactly what I was doing.
I was focusing on the fact that I let my family down. I let myself down. I let my community down.
I’m not playing football. I just got kicked out of college because that was my scholarship. So, you know, I was focusing on all the negative events and things that were going on in my life, which transformed into negative things in my body.
Which made me very disabled, if you will, to be able to change it. So I went into the gym and I started working out again. I forced myself to go back in the gym and I started using some philosophies and principles that I was learning and I healed myself.
I healed my body completely. And then I also noticed how important was, and this is what I teach people now. How important, listen to me guys, listen, it’s how important your internal conversation is, man.
It’s controlling everything you’re doing. It’s controlling your creations. It’s controlling your actions and behaviors.
How are you talking to yourself? What are you saying to yourself in the dark? What are you saying to yourself in the park when no one’s around?
That’s what matters.
Jess Dewell 07:39
It is what’s matters. So I’m going to pause here and I’d like to ask you two things and they might not come out in the order that makes sense, but that’s okay. My first thing was when you made the decision to say, okay, I could go this.
I’m going to call it mainstream at the time. It’s still mainstream path of let’s take a pill or, and you chose not. That was, do you feel like they were equally hard to choose from or when the options were presented, did one actually just show up and go, of course, this is the way and well, like I was saying before, I didn’t know what that was, but I know what it is now.
Coach Cudjo 08:19
It was my internal voice. Yeah. It was my higher power.
Yeah. It was my spirit that spoke to me and said, do not do the surgery, do not do medications. I didn’t know that I was going to become an expert in health and wellness.
I had no idea that I was going to be helping people get off medications for my career. I had no idea. I was going to be helping people mend and heal their physical bodies, no matter what they were going through.
God knew that God knew it all. I had no clue because I had no clue about the blueprint that’s stamped in every human being’s DNA. And that’s what I’m here to talk about today is that blueprint that’s stamped inside of you and let me tell you something, you’ve got to find out what that is.
That’s what you’re down here for. You’re not down here to play society’s game unless you choose to. You’re down here to be a creator.
That’s who you are. You’re down here for a reason. That’s why you’re still here.
There’s a blueprint inside of yourselves. And if you’ll tap into that, you’re going to tap into the power that you have, and you’re going to be able to create the life you desire, the life you deserve, and you’ll be doing what you love and not only doing what you love, you’ll be able to monetize that as well. You’re right. And okay.
Jess Dewell 09:32
So your 18 month journey from that moment, when you listen to your higher self and that moment that you realized I am completely healed and I understand, I’m sure you had a whole bunch of other learnings along the way. How did you maintain that trust in yourself and that trust in your higher voice during the times that it was hard?
Coach Cudjo 09:56
Excellent question. Here’s how you do that. I knew you’d have an answer for us.
You just keep doing it, babe. It’s like when you go in the gym and build a muscle, you got to keep going in there to get that muscle stronger. Your spirit is just like a muscle.
The more you listen to it, the more you’re going to hear it. Once I started listening to that entire inside voice, I was really afraid to listen to it, to be honest with you. I was deeply socialized, deeply.
And it started off with the abuse that happened to me as a child. You know, my parents, they did some things that probably wasn’t the best, but they taught me how to conform. They taught me how to say yes.
Through some of the things they did. When I moved out of my house, I was fully a follower. If you told me to do something, I would do it.
My dad was in the military for 31 years. So he taught me like a soldier. He taught me how to execute.
You don’t ask questions. You just execute. That’s the way my dad taught me.
That’s the household I was raised in. I didn’t have an opinion. Whenever my father asked me to do something, I had to do it.
No matter if I liked it or not. It really wasn’t an ask. No, it wasn’t an ask at all.
Yeah, totally.
Jess Dewell 11:04
Okay. And I’m listening to you because I recognize a lot of what you’re saying and on the days that it was hard and you kept taking the steps, when was there a feeling in your body where there was that tipping point of, okay, it’s going to get easier for me to do the thing that I don’t want to do, knowing it’s the thing to do. I’m not even going to say it because it doesn’t matter.
The next step. And through that practice, you get to a point where I can’t not do this anymore because it is who I am. But on that journey of getting to that place, how taking those steps, did you feel it in yourself?
Did you have an energetic change? Did you have a mental change? Did you have a, oh, a moment that it clicked and you knew, okay, I’m on that flip side of, it’s still going to have hard times as long as we’re here, as long as we’re taking that step, as long as we’re developing that muscle, we can.
Coach Cudjo 12:01
I’m going to say something to you. I’m ready. That maybe you may have a difficult time believing it.
You will be the first. Hey, you know, you just made a statement that I’ve graduated out of long time ago. You see one thing I know for sure, and the way we were created, and this is the law of your life.
This is the law of my life because it’s just the law. It’s the way God created everything. Listen to me.
If you say it’s hard, it’s going to be hard. If you say it’s easy, it’s going to be easy. Your words are creative.
You get to choose what word you use. I don’t choose the word hard because nothing is hard for me. Once again, I know who I am.
So nothing is hard for me. I live my life with joy, peace, and I live my life taking advantage of opportunities. See, life does not bring obstacles.
Not at all. Society has taught you that life brings nothing but opportunities. Life itself has asked you questions all day.
Is this what you really want? Is this who you really want to be? When those situations show up in your life, I want you to think about that before you respond and react.
That life is speaking to you in a loving manner, not judging you, not trying to suppress you, not trying to defeat you, but trying to lift you and love you. Life itself knows why you’re here and it does everything it possibly can to keep you on course, but it cannot override your decisions. So when you get off course, you’re not going to feel good.
A lot of people that get off course, they don’t know they’re off course, but they get a cold or flu three or four times a year. They get sick every so often and they don’t realize that that’s their body talking to them and saying, Hey, this is not the game you came down here for, man. You got to figure all that out.
Announcer 14:06
Feeling stuck? Like what got you here won’t get you there. The pressure to grow is on yet.
The path isn’t clear yet. You don’t have to walk that path alone. This is the bold business podcast, like, and subscribe wherever you listen.
Your host, Jess Dewell is the strategic partner. You’ve been looking for asking the questions that truly matter. It’s time to break the inertia and get the perspective you need to make your next move.
Jess Dewell 14:41
I heard you say, choose your words wisely.
Coach Cudjo 14:47
Yes.
Jess Dewell 14:48
And I, and what I read between those lines, the resonance with which we show up and the words with which we are choosing will illuminate the way forward. Somebody in the same situation as us right now can look at all these things happening like we were having gremlins in our technology right before this started. OK, fine.
We can look at that and that could take us off course and we could be derailed from that or we could say, huh, they showed up. What is the piece that really needs to come out of this? Would that be a good example of a reframe in this moment of something tiny and every day that can get under our skin?
Coach Cudjo 15:24
Absolutely. That’s a perfect reframe. Yeah.
Try to approach it with happiness. I’m going to be amazed at how quickly your solutions come. Yep.
You know, I tell people you only have one problem, and especially after me working with thousands of clients and doing this for 38 years, Jess, I realized that one common denominator that every human being has in any situation in their lives that they’re trying to overcome or they’re trying to make it better. You only have one problem and it’s your beliefs. It’s your beliefs, man, your beliefs create your path.
Your beliefs create your creations, if you will. Your beliefs govern your actions. You see, that’s that’s the law.
And when people can understand that and start monitoring their beliefs and then questioning their beliefs of where they came from, where did that belief come from? Did I did somebody hand that down to me and I just adopted that belief? Most likely nine out of ten times.
That’s what happened. Yep. Or did something in my life happen which made me believe a certain way?
And now I believe that way all the time that could happen as well. So I tell people you’ve got to monitor your beliefs, man, because your beliefs are the driving thing. It’s driving your behavior.
It’s driving your words, what you’re speaking. It’s driving the way you’re treating people. All of that.
So I had to reprogram myself and it took a lot to reprogram myself. First of all, come from a very abused background. I had injuries as an athlete, didn’t make it to the NFL.
So I had all of these negative energies that were piling up. And then I didn’t even notice because I started talking negatively to myself. I started talking negatively to my world.
And guess what? Nothing but negative situations kept showing up. And then I woke up one day when I started working out again and talking better to myself.
And guess what? I was like, hold on. If I talk better to my body, my body’s getting healthier.
Maybe if I talk better to my life, my life will get better, too. And then I started doing that and it got better. So then the next question I had was, does this work for everybody?
Or is it just for me? Well, 38 years is a long time. I’ve had people that have had cancer come to me.
I’ve had people that have had diseases that the doctors in the medical community said, hey, we can’t help you. Yes. And we transform their lives.
We transform their bodies and their health. And they’re still with us. Yes.
No cancer, no disease in their body.
Jess Dewell 17:51
I love that.
Coach Cudjo 17:52
And now that is, you know, it’s called H3O now. So that’s how I got to that place. OK, through my own experience and working with other people.
Jess Dewell 18:00
So in your 38 years, the name of the process that you use, this blueprint that you bring us and allow us to learn of ourselves. It had different names over the years.
Coach Cudjo 18:11
Well, it started with my companies. First, it was called Fit One, which was a performance company. And I was working with athletes because I overcame my injuries as an athlete.
So I started working with athletes. And that company was called Fit One. And that did very well.
Then I graduated. I got tired of work. Well, not tired, but just I graduated out of working with athletes.
I wanted to do some deeper work outside of helping somebody bench press more weight or run down the field quicker or perform better in volleyball. I wanted to do some deeper work. So I opened up this place called Fitness RX.
And my mission was to marry the homeopathic community to the allopathic community. I wanted to bring Eastern medicine and Western medicine together. I thought Western medicine had benefits.
I thought the Eastern medicine had benefits. And I thought if we brought them together, we would really be able to help people. So I started that clinic, personal training studio.
And next thing I know, a bunch of doctors started sending their patients to me. And I just I loved it. And I started working with those patients using those philosophies and principles.
And I’m telling you, nine out of 10 of them got better. The 10th person is the one who just quit.
Jess Dewell 19:20
Is there value in quitting?
Coach Cudjo 19:23
Well, it’s well, watch this. It depends on how you look at it. If you call it quitting, you know, that’s a real heavy word that society has put on us.
Don’t quit. Don’t quit. Don’t quit.
Right. You know, there are certain things that I did as a child that I will not do as a grown man. Why?
I’ve graduated out of it. Yep. That’s all.
There’s learning and judgment. Yeah, they may say, hey, man, you quit this. No, I just graduated out of doing that.
I don’t do that anymore. It doesn’t serve me anymore. And it’s not part of my life anymore.
And people have to understand everything in life has a season. Now, listen, I’m going to tell you something which a lot of people don’t want to talk about, and this is death. You know, we’re all going to leave this body.
Right. And I tell people, no matter what you have and what you’ve created on this planet, you have to leave it behind. Isn’t that crazy to think about?
Jess Dewell 20:13
It’s so crazy to think about. And that makes the conversation about beliefs even that much richer. Because, yeah, we came in as a soul.
We will leave as a soul, whatever our belief system is before and after that doesn’t matter. You’re right. It’s here.
We chose here. We’re chose now.
Coach Cudjo 20:32
Yeah, let’s go. Your true goal is to build something beautiful and leave it behind for humanity. Yeah.
You see, you’re supposed to find that rich gift that’s inside of you and leave that legacy behind. My legacy that I’m leaving behind on this planet is H3O, teaching people that they are the divine in disguise. You have every single power that God has inside of you right now.
It’s inside of your DNA. It’s inside of yourselves. Everybody, everything about you knows it, but you.
Jess Dewell 21:04
So here we go. We find ourselves in a place with rules that other people have made, but they may or may not be the right rules. They may or may not resonate with ourselves.
And most importantly, we get to choose.
Coach Cudjo 21:15
Amen. That’s your superpower.
Jess Dewell 21:17
That’s right. We get to choose. And we don’t.
And here’s the thing. OK, so this is an interesting. I don’t remember if we were on air or off, but we were just talking about the.
Well, hang on. Let me see if I can find it, Coach Kujo. OK, I’m going to start talking.
Maybe we’ll find it. Maybe we won’t. Whatever you just said.
Actually, I think it was we were on air because you were saying it was even before quit. It was the other one at the heart. It doesn’t have to be hard.
And we started talking about some of these other things and beliefs. There are times in our life. Tell me if I’m incorrect about this, where we may not have a choice.
We may need to be in that place and figure out how to be curious and remain open, even if the situation is incredibly difficult. It could be an outcome of our action. It could be because we are not of age yet.
It could be because of who knows what the situation is, right? All of the things that happen that put us in the situation we’re at. So even regardless of and I heard you say, let’s not call it hard.
We can say if we’re going to stop saying hard right now, we can recognize that we’re graduating out of hard. And we are now putting this reframe on. And we are blessed to work with all of the things that have happened to us and the choices we have right now.
And the coolest part is we have choice. That’s what I feel like. Even if we don’t think we do, we have choice.
Coach Cudjo 22:38
You always have choice. Always. It will never be taken away from you unless you give it away.
Your power cannot be taken away from you unless you give it away.
Jess Dewell 22:48
Yeah.
Coach Cudjo 22:49
Now, I’m going to say something to you guys. It’ll scare you. And some of you even say to yourself, if you’re heavily religiousized or you’ve got religion, you’re probably going to say this is a blasphemous statement.
Oh, I hear it all the time. Jess, whenever people ask me, you know, they’re like, I said, hey, man, listen. You know, the problem is you won’t accept this.
I’ve accepted it. I am God in disguise as Anthony Cudjoe. OK, just like you got a tree in your front yard.
That’s God in disguise as that tree. So if you truly believe that, then you’ll understand whatever you speak over or whatever you speak. It must.
Materialize. Yeah. It has to.
It has to. Why? Because you’re a creator and you’re here to create your own life.
Once in a while. Yeah. 11 days of it.
I’m telling you, I’m telling you, four kids later and six grandkids. Here’s the deal. Yeah.
You can’t control nobody. Right. Because what?
You know, even God Almighty can’t control you.
Jess Dewell 23:54
I love that. Yeah.
Coach Cudjo 23:55
So what makes you think you’re going to control your kids or any other situation? You get to influence everything.
Jess Dewell 24:01
Yeah.
Coach Cudjo 24:01
So I want you to shift your focus from trying to control your children and other people to influencing your child and other people in a positive manner. Positive things come out of that. Yeah.
If you influence them in a negative manner, negative things come out of that. That’s the way it works. So if you’re seeing your child with negative behavior, I’ve got good news for you and I got bad news for you.
Good news is you can change it. Bad news is you’re part of the problem. Yep.
Jess Dewell 24:31
I actually think the awareness of that is also good news. Yeah, exactly. Every conversation has a potential outcome.
Every conversation has a level of vibration. Every conversation has an opportunity to go into patterns or loops. And those even in conversations like this, you and I have met a few times.
We’ve talked a few times and here we are having this conversation. So we don’t know each other’s what I would call human flaws, because I don’t know if I believe in a flaw. I believe that we show up and we’re bringing our strengths to the table.
I believe that our society may or may not be ready for what those strengths are and have very hard opinions that are squeezing people places that they don’t need to be. And to your point about influence, I really believe that this particular mindset, what you were bringing to the table, this is going to be a skill that makes us not only able to continue to have as much choice as possible, continue to have the highest vibrational and opportunity possible over time and the deepest connection over time if we are willing to embrace a little more uncertainty.
Coach Cudjo 25:42
Some things are going to happen that you predicted, and there’s going to be some things that happen that you didn’t predict.
Jess Dewell 25:48
Why in my life that I predicted, is it happening? But all of the amazing wonderfulness that is happening is better than I could have ever imagined.
Coach Cudjo 25:56
Really?
Jess Dewell 25:57
Yeah.
Coach Cudjo 25:57
I love to hear that.
Jess Dewell 25:59
Isn’t that great?
Coach Cudjo 26:00
You know what? You know, Jess, I’ve spoken to you a couple of times, man, and you have this amazing energy about yourself. You know, you have this quiet power that I think is absolutely amazing.
So at the end of the day, you know, I did a seminar for a bunch of leaders. It was a workshop and I was teaching them how to lead properly. And.
I told him, I said, listen. If you’re leading and you’re not leading on the foundation of love. Then you’re not really a leader.
So if you’re looking for negative things in your team, you’re looking for negative things and other people, you’re going to find them. That’s your faith, your belief, your direction, your vibration, your frequency, all those things are working in that direction. Now, let’s flip that coin over.
If you’re looking for good things in people. You’ll find them. If you speak good things into people, you’re going to find that they will transform into better people just by you speaking.
You have the power to influence, but not the power to change or control.
Jess Dewell 27:07
OK, I want to talk a minute about this blueprint. Oh, sure. Yeah, I want to know.
Coach Cudjo 27:11
I want you to understand how I discovered. First of all, I discovered it implementing it in my life first. OK.
Yep. But not only that, I looked at the common denominator of us all. So the blueprint is this.
At the end of the day, you cannot change your life and you will not change your life until you change your internal conversation. That’s critically important. You cannot speak negatively to yourself and do positive things.
It’s against the energy and gets the law of energy. The first step is this respect and honor thy body. In the story.
Respect and honor your body. What I mean by that is take care of your body. It’s your tool of creation.
If you are a carpenter, you’re going to take very good care of your tools because your tools are the things that you use to make beautiful carpentry. To make a desk, to make a chair. I’m telling you right now, the law is your physical body is your creative tool.
And if you don’t believe me, I want you to think about anything that you can do in this life without your body.
Jess Dewell 28:29
Nothing.
Coach Cudjo 28:30
There’s nothing without your body. That’s right. Everything comes from your body.
Your actions come from your body. Your words come from your body. Your thoughts come from your body.
Your emotions come from your body. That’s why I need you to take care of your body. OK, when you’re unhealthy, you are vibrating at a very low frequency.
And when you vibrate at a very low frequency, you are vibrating at the level of sickness and disease. Sickness and disease is a low frequency. And you have to match that frequency in order for it to manifest in your life.
That’s the law. That’s good news. Because if you’re a positive person and you’re speaking positively, your frequency of vibration elevates so high that sickness and disease cannot enter your body.
Exercise, build muscle. Muscle equals mobility. You see, I’m 60 years old.
I’ve been working out for over 38 years. I don’t have any sickness in my body. I don’t take any medications.
And I am physically fit, probably better than most 20 year olds. Hang on. I take supplements because supplements help your body to produce its own chemistry.
Pharmaceutical medications can shut that completely down. Yes. I like all supplements.
Anyone listening to me now, if you’re the age of 40 or older, you better get on these supplements right now. I’m telling you, you need to be on a fish oil. Yep.
You need to be on a fish oil. Why? Because it builds your cardiovascular health and it builds your vascular system.
You want your heart healthy? Fish oils. You want your vascular system strong?
Fish oils. The other thing that you should be on. CoQ10 is going to make your body and it’s going to take care of your heart.
If you have no heart, you have no life.
Jess Dewell 30:19
Let alone being able to love. But we got to start with the body, like you said.
Coach Cudjo 30:22
The body is first, man. And the other thing you want to be on is you want to be on a probiotic. OK, as you get older, mental decline, cognitive decline will naturally happen.
And you’ve got your first brain is in your gut and your second brain is in your skull.
Jess Dewell 30:39
I’ll add a third one, which is your heart.
Coach Cudjo 30:42
Which is your heart?
Jess Dewell 30:44
Yes, I like it. Because you said it, too. I’m just going to be like, and your heart. Yeah.
Coach Cudjo 30:48
Well, you know, the way I discovered that is because when I had FitnessRx, I had some patients or clients come to me that had dementia. They had Alzheimer’s. OK, and guess what we did?
I can’t wait to hear. We cured them of it. Yeah.
In the medical communities, they came after me, Jess. Oh, they came. I mean, they came after me.
They’re like, what do you think you’re doing over there? I said, hey, man, listen to me. I’m not trying to be a doctor.
All I’m doing is putting the human body in the right environment so it can heal itself.
Jess Dewell 31:16
Yeah, that’s all.
Coach Cudjo 31:17
So, you know, whenever I had people that come to me that had cognitive decline, Alzheimer’s, dementia, we put them in hyperbaric chambers. We changed their diet to a vegetation diet. We also had them on probiotics.
We also had them exercising. We also had them doing affirmations. We had them doing a lot of things synergistically that created harmony within the body, which caused the biology of the body to unlock.
And their body was able to heal itself.
Jess Dewell 31:41
Interesting.
Coach Cudjo 31:42
And the reason why I found out about the brain is I did something in Atlanta. I went to go see a guy, a good friend of mine. His name is Bill Schindler.
He’s he’s just amazing. And he introduced me to something which you may have done this. I’m not sure, Jess.
It’s called have you ever heard of thermography?
Jess Dewell 31:57
I’ve heard of it, but I don’t think I have ever done that.
Coach Cudjo 32:00
Thermography is a wonderful thing. All it does is it takes a thermal image of your body so you can see where oxygen and blood flow is flowing.
Jess Dewell 32:08
I have not done that.
Coach Cudjo 32:09
That would be neat. Yeah. So whenever I’ve seen patients that had, you know, cognitive decline, we did a thermographic picture of their brain and we could see the area where there was a lack of oxygen and a lack of blood flow, which was causing the dysfunction.
Yeah. So we actually used hyperbaric chambers to push the oxygen into the cell properly. We alkalized the body so the body would get out of an acidic state.
And we also got exercise going to where they were doing better. And so when we pushed more oxygen and blood flow, exercise increases blood flow. That’s why you want to exercise.
OK, so when we increase blood flow, we hydrated them at a cellular level and we also increased oxygen into their system. The body did the rest.
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Jess Dewell 33:29
We’ve been talking about the shift, and it’s not even a process. It is a shift to commit to to expand and open up. I’m going to say thinking it’s experience.
It’s beyond one brain. You were just talking about the gut brain and the head brain and conditioning and stories live in our head brain. The practice is.
Positive self-talk, plus take care of body, full stop.
Coach Cudjo 33:57
Yes. And, you know, I had some clients come to me. They’ve been talking to themselves for so long in a negative manner that when I was telling them they needed to start talking to themselves more positively, they were having a difficult time doing that.
So that’s why I know exercise. I love exercise because it just naturally transforms your internal conversation. You will start talking better to yourself naturally.
I cannot explain the law or the science behind it, but I am telling you right now you will start talking to yourself better. And the reason why is you are honoring your body. You’re taking better care of yourself.
You’re empowering yourself. Your body has a chance to heal better. You have more energy.
So guess what? Life gets better. Yes, totally.
When you’re exercising, I do need you to make sure you have a resistance component in there. You have to be building muscle on your body. The number one thing that causes us to age aggressively, that also causes us to get premature sickness and disease in our body.
It’s called sarcopenia. That’s when your body is aggressively atrophying muscle. And that’s why you have to keep muscle on your body.
The number one reason and the number one issue that’s killing our seniors today, what do you think it is, Jess? What do you think is killing the seniors today?
Jess Dewell 35:26
I was going to say being sedentary.
Coach Cudjo 35:28
You know what the number one killer of seniors is? What? Falling.
Jess Dewell 35:34
Oh, yeah. OK, so you’re right. So the actual action. Yes, yes.
Coach Cudjo 35:39
Falling and all the repercussions that happen afterwards. Yeah, it’s costing our country trillions of dollars. We’re losing seniors prematurely.
And guess what? When you don’t work your balance and you don’t work your muscle, you’re going to fall. Yeah.
When you get older, you’re going to fall. And if you don’t want that to happen, you better start doing something about it. Now, I tell people you can either pay the price now or pay the price later, but you will have to pay.
The cheapest health care that I have ever found in the 60 years I’ve been walking on this planet is you taking care of yourself. I love that. It’s not your government’s job.
And I know right now the health care issue in our country is real wiggly. I understand what’s happening. Premiums are going up.
Co-pays are going up and seniors incomes are not going up. So they’re pretty much putting our seniors in a really bad place. [Yes.]
Which truly, to be honest with you, pisses me off, man, because the very ground that we’re standing on, our seniors built that ground for us. How dare we turn our backs on them? Yes.
There’s two populations that I am very, very passionate about. It’s the our children and our seniors. We’re abusing our children.
We’re exploiting our children. We’re killing our children and we’re forgetting our seniors. And we call ourselves civilized.
We’re not civilized. A civil nation would never do that to their people. And I’m just going to say it straight up.
So I’m telling you right now, man, get your power back. Get your power back. God created you in a magnificent way.
Your body heals itself. You are a creator by design. There’s no way you can get away from it.
I’m trying to inspire you to be a conscious creator. There’s a big difference you’re creating right now. You’re just not conscious about it.
You’re speaking negatively over your life and you’re wondering why your life is showing up negative. You are a creator. The universe doesn’t care.
It just cares about what you say and what you believe. And it’s going to support you in that manner. The universe’s vocabulary is very limited.
The universe says to you, is this what you really want? You call it obstacle. I call it opportunity.
When things show up in your life, you can look at it two ways, obstacle or opportunity. I choose to look at it as opportunity because that’s the way that the universe is looking at it. It gives you an opportunity.
Hey, is this what you want? Is this what you really want to be? Is this what’s serving you?
And then you get to answer that question. It’s going to say, so be it.
Jess Dewell 38:26
Which goes back to, seek and you will find. It also goes back to, if it’s an obstacle, maybe there’s conquer involved. If it is an opportunity, maybe there is influence involved.
Coach Cudjo 38:42
And there’s growth involved. Woohoo! You came down and now this is something else.
Yeah. Have you noticed everything in nature grows? Yes.
Is there one thing you have seen in nature that does not grow? Animals grow, grass grows, trees grow, flowers grow. Yeah.
We grow as humans too. Now here’s, and again, we talked about choice, Jess. Yeah.
You can either choose to self-evolve or you can let life evolve you. You’re going to, you’re part of nature. There’s no way around.
And even if you decided, hey man, you know what? I’ve had enough of this life. I’m just going to commit suicide.
Guess what? You just transformed back into a spirit and that was growth. Yeah.
Totally and completely.
Jess Dewell 39:28
This is interesting. When you knew and you shared about being a football player on a particular path and carrying a lot of expectation and desire and hope from not only yourself, your family and your community. And I feel like you still have all of that today in a very different path.
Where does the word sacrifice fit into any of that? Do you ever feel like you sacrificed and then you held that heavy burden in a positive loving place? Or did sacrifice to be that good and to do that much before and after have no sacrifice at all?
I’m just curious about that because I hear you talk about mindset and I hear mindset people talking about this need to sacrifice. Be really good at one thing and there’s always a cost even if that cost is compassionate and positive or neutral and never negative. So I’m curious your take on that.
Coach Cudjo 40:25
Again, the way I live my life and the perspective and definitions I have about my life, there is no sacrifice.
Jess Dewell 40:32
Yeah. So I want to hear more about that from you and your experience.
Coach Cudjo 40:36
Yeah, there’s no sacrifice. This is the law guys. I had to discover this stuff, man, and it took me a while, but this is the law.
There is no future and there is no past. These are all confines and creations of men. You see, if you’ll notice, what does society do?
They try to keep you living in the past or they try to keep you living in the future. You live in the past, you have depression. You live in the future, you have anxiety.
And if I can keep you depressed or I can keep you anxious about things, I can control you. All you really have, man, is now, N-O-W. And what that really stands for, now, N-O-W, stands for there is no other way.
There’s no other way to your dreams. There’s no other way to your self-creations. There’s no other way, just now.
What do I mean by that? I want you to learn how to master the moment of now. I’ve learned how to master the moment of now.
I have no anxiety, I have no depression. I don’t see sacrifice. I live in the moment of now as powerfully as I can.
You get to choose. Are you going to be powerful or are you going to be pitiful? See, a pitiful person is someone who’s always making excuses, passing the buck, giving their power away to people, right?
Negative thinkers, negative speakers. A powerful person is someone who operates in love, someone who lifts humanity, someone who speaks well over their body, their lives, their finances. That’s a powerful person.
You get to choose. Do you want to be powerful or do you want to be pitiful? I’m not saying one is better than the other.
I’m just saying, make a decision.
Jess Dewell 42:27
And you probably are.
Coach Cudjo 42:29
Oh, you’re making one. They’re making one, you’re just not doing it consciously. Yeah, right.
If you’re walking around talking about you’re broke, you’re only broke because you said it. Yep. Hey, listen, here’s the deal.
Let me show you something about money, okay? I’m ready. There’s enough air on this planet for all of us, isn’t it?
There’s enough money on this planet for all of us as well. Money is nothing but energy. If you speak negatively towards it, you push it away from you.
If you speak positively toward it, you draw it near. You draw it towards you. Why?
Because by law, you are a bioelectrical magnetic device. And when you get with that and understand that you have the power to create whatever you want through your thoughts, your words, and your deeds, see, nothing’s been created without that. Do you know that all of those things, as diverse as they are, they all were created the same way, through thought, word, and deed.
Yep. Now, for people that don’t believe me, I’m just gonna use that little picture behind you. Somebody painted that picture, didn’t they?
There was an artist that created that artwork. An artist created that artwork. So here’s what happened.
That artist got inspired. They got an idea. They got a thought.
They got an image in their head. So I ask people, have you ever really stopped to ask where that came from? Yeah.
Most people just don’t dig deep like that, man.
Jess Dewell 43:57
Most people don’t dig.
Coach Cudjo 43:57
They’re not interested. I’m interested. Where did that come from?
I’m getting ready to tell you where it came from. That inspiration came from God. Now, so here’s what happened with that artist.
They got that idea in their head. They started thinking about it. Over and over and over again.
That’s how it all works, because as you think about it again and again and again, you are building energy momentum. And then the next thing they did, they started talking about it. Oh man, I wonder what color I wanna make that.
I wanna make that blue. No, I wanna make that green. I think I’m gonna put some yellow in there and some white in there.
Oh yeah, I’m gonna use a large canvas versus a small one. So they started talking to themselves about it. They may have had an external conversation.
That’s not necessary, but they may have had that as well. And if you do have an external conversation about your thoughts and your ideas that you’re having internally, you’re creating more energy around it. That’s the next level of energy and vibration and frequency within the creation.
This is the law, guys. This is not my opinion. This is how you’re creating everything in your life right now.
And then after they thought about it and spoke about it for a while, they were almost forced through energy to take action. And they painted that beautiful picture. And guess what?
I don’t know if you bought that or it was gifted to you, but you know what? They put that beautiful art into the world. Oh, I bought it.
And there you go. There’s that law I was telling you about. And there’s the proof and evidence.
You can do what you love doing and make money. Yep. My wife is an artist.
You know what? I’m gonna tell you something. This is a true story.
So she graduated from North Texas and she has three degrees, but she has an art degree and she loves art. So I met her in this little town, Texarkana. I was down there on a consulting job and we bumped into each other in the gym and we just started having a conversation.
She told me she was an artist. We started talking about that. Our first date we went on was at Painting With A Twist and we did some art together.
And I asked her, I said, you know, she was actually managing. She was the front desk manager at the gym. And so I asked her, I said, how come you’re not doing your art?
And she goes, I can’t live off of that. Starving artist mindset. Have you ever heard that before?
Jess Dewell 46:14
Oh yeah.
Coach Cudjo 46:15
Yeah, so she took her a little time to explain all that to me. I said, you went to college for art. What do you mean?
I said, you’re just gonna let that degree sit there and get dusty? You’re gonna do something about it. And she was like, I can’t sell art here.
This is Texarkana. This is a small town. No one’s gonna want contemporary art.
She continued to talk against her belief, her desire, her love for art because she didn’t believe that she could monetize it. So I told her, I said, Cheyenne. I said, baby, I’m gonna show you something.
And she said, what? I said, I want you to change what you’re saying about that. I want you to start saying that you are a wealthy artist.
I want you to start saying you are a successful artist versus saying that you cannot do this. So she started saying it and it took her a while to finally make it part of her natural conversation. I’d say probably about six months.
She bumped into someone at an art studio. She was in there buying some supplies and she bumped into this lady and they started talking about art. She did not know that the woman had a restaurant and she was opening up a restaurant and she was looking for some art to put on her walls.
Wow. So Cheyenne came home and said, I met somebody who’s interested and she’s opening up her restaurant and we were talking about art and she said that she wanted some art in her restaurant. I said, really?
I said, you have her name and number? She goes, yeah. I said, let’s set up an appointment.
So we set up an appointment and I told Cheyenne, I said, I just want you to sit there and be quiet. Yeah. I have to show you something.
I said, I’m your marketing guy right now, okay? So she agreed. I said, if I have an art question, I’ll ask you the question.
And if she has an art question, she’ll ask you the question. I said, but let me deal with the money and all the other stuff, okay? So she goes, okay.
Long story short, we sit there, we talked to the lady, we finally decided the type of art that she wanted. Cheyenne walked out of that office with a $15,000 deal and believe me, that changed her whole perspective. Yes.
So I told her, I said, watch this. Cause I knew what energy will do. I knew the law of energy.
She didn’t understand it. I said, go do your best to make that piece. I mean, I’m talking about do your best.
100% of the time, pour all yourself into that. And she did. I mean, Jess, there was days that I had to knock on her studio because she was in there for 24 hours, no sleep.
She wasn’t eating. She wasn’t doing anything. She was in the middle of her Friday night essence, okay?
So she was doing all that. She did a great job. We went and hung up the piece in the lady’s restaurant.
One of her partners was down from Dallas, Texas. He is an advocate art investor, collector. So he told her, he goes, I want you to do some more pieces in the restaurant.
So she ended up, when we put that $15,000 piece up, she ended up getting $10,000 more work out of that same restaurant. And then he told her after you finished that, I want you to make some art for my house. When we left there, she wasn’t saying she was a starving artist anymore.
Nope. I told her, I said, you need to start saying you are a multimillion-dollar artist. That’s right.
And watch the universe do the rest. [Yeah.] Here we are.
Jess Dewell 49:19
Lovely.
Coach Cudjo 49:19
You’re doing very well.
Jess Dewell 49:20
Pro Cheyenne, that is an amazing story. Thank you for sharing it.
Coach Cudjo 49:24
Well, your perspective, your conversation, your belief is creating your life.
Jess Dewell 49:31
Yeah. Tell me what makes it bold, Coach Cujo, what makes it bold to activate ourselves so that we can really tap into our full potential?
Coach Cudjo 49:43
Knowing is what makes you bold. That’s why I speak of this with so much boldness, if you will, because I know I’m beyond belief. I know.
I know who I am. I know the power that I have as a creator. I know how to create what I desire.
So I walk around with a certain energy that a lot of people are attracted to. And I’m like, listen, you could be the same way. You just have to make a decision, powerful or pitiful, which one you want.
Powerful people don’t walk around with their head down. Powerful people, when they walk in a room, they change the whole atmosphere of the room. Powerful people, people wanna be around you.
That doesn’t happen for pitiful people. Only thing about a pitiful person is you’re gonna find more pitiful people to be around. It’s energy, man.
Announcer 50:31
And that brings us to the close of another powerful and fresh perspective on the Bold Business Podcast. In today’s volatile landscape, growth is a double-edged sword. To truly thrive, you must engage with your strategy, not just react to the day-to-day.
Without absolute alignment, your company faces a stark choice, outmaneuver or be outmaneuvered, grow or get left behind. Thank you for listening. And a special thanks to the Scott Treatment for technical production.