In this interview Brandi Bernoskie, CEO of Alchemy+Aim and North Star Sites, shares the power of a pivot. The clarity needed to know what the pivot is, and if it is the right time, comes from reflection and an understanding of exactly how that pivot will improve business. This requires you know who you are and what you do as a company.
What does pivot really mean? With a wide range of meanings, pivot can secretly be shiny-object syndrome, necessary because of industry change, or even nuances in the way business is done.
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