Rapid Growth Webinars
November 28, 2018
1030aPT / 1130aMT / 130pET
Register and join us.
This webinar is complimentary.
The opportunity to better anticipate customer expectations to achieve your growth strategy relies on you, as a leader, looking for clues inside your operations and from your customers. In order to achieve your growth strategy,
First know your customers’ growth strategies and goals,
And then, deep into customer patterns for intel.
Finally, gather input from staff about customer objections and needs.
Taking these smart, sound steps will add dimensionality to shape how you, your people and your customers work together to achieve growth goals.
Anticipating Changing Customer Expectations: An Elusive Leadership Skill
Executive Summary:
If you are like many leaders, you think about customers often and scan for potential tweaks and improvements in processes and products, so consumers continue to choose yours over another solution. Technology advances have set a high bar for all; people expect tools and products that make lives and work easier, quicker and, yes, cheaper. But is that the whole picture when it comes to achieving growth?
Whether your business serves consumers directly (B2C) or other organizations (B2B), the quality of the customer experience is fundamental to your lifetime customer value equation. A new study by Walker shows a remarkable finding for B2B: the quality of a customer’s experience will bump price and is the KEY differentiator in the purchase decision.
The opportunity to better anticipate customer expectations relies on looking for clues both inside operations and from your customers, too. Three approaches make anticipating customer behavior changes a dominant component of achieving your growth strategy are:
- Know your customers’ growth strategies, their goals.
- Dig deep into customer patterns for intel.
- Gather input from staff about customer objections and needs.
Insights:
- Add dimensionality to shape how you, your people and your customers work together to achieve growth goals.
- Correlate actions and planning to your corporate vision, mission, and values. This practice of integration and coherence is valuable for all teams, for all employees to know and take pride in.
- Encourage all stakeholders to care genuinely about customers’ success and your shared abilities to know how they achieve that success (with your support).
- Share and celebrate good guessing, skillful prognostications, crafty upgrades to process, features and benefits that will compel customer loyalty.
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To learn more about the growth, anticipating customer needs, and the purpose behind the Rapid Growth Webinar series read the full article –> Anticipating Changing Customer Expectations: An Elusive Leadership Skill
November 28, 2018
1030aPT / 1130aMT / 130pET
Register and join us.
This Webinar is complimentary.
(This program is beneficial for teams).
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