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Presentations are more than on stage. Even when we consider ourselves in a behind-the-scenes role, people see us. Regardless of how busy those around us seem, they remember impressions of us. People use their impressions to make split second decisions, and being different as well as compelling contribute to catching and keeping attention. Jess hosts Elizabeth Bachman to talk about presentation skills for executives because we are always on stage.
Starting the Conversation…
- How do we catch busy people’s attention so they want to know more?
Host: Jessica Dewell
Co-host: Elizabeth Bachman
What You Will Hear:
The idea message is not a firehose.
Art of communication: knowing where we fit in and enrolling the audience.
Myths presenters embrace.
Who is your audience … and who is actually in the audience.
Overview of strategy, script and style.
Live Audience Question: “Enrollment” sounds like an entirely different paradigm than “sales” … can you elaborate on that?
Flip about us to about them.
Live Audience Question: You say “know your audience.” What role does “know yourself” play?
Live Audience Question: What about the digital stage – social media, webinars, things that we do online forever frozen in time while we grow and probably change. How do we make a synergy from us in different time?
Practice sound bytes and be prepared for softballs AND objections.
Intention matters to be perceived by the audience, as we all have assumptions.
We get in our own way.
Live Audience Question: For someone who’d love to give a Ted Talk, do you have any specific advice where to start, and what to avoid?
The connection between simplicity of a message and jazz.
It’s BOLD to embrace that we are always on stage.
Notable & Quotable:
Jess Dewell: What we do when no one is looking informs what we actually do when people are doing.
Elizabeth Bachman: When people master their message, the craft, they become a channel for their message.
Elizabeth Bachman: What do we want them to do with the information we are giving them?
Elizabeth Bachman: Your job as a speaker is to teach them to invest in themselves and solve their problems.
Jess Dewell: Crafting our message includes practicing before and after the event itself.
Elizabeth Bachman: Channel the excitement of what we do as it makes people respond.
Jess Dewell: There are themes that stay the same through career and work changes.
Jess Dewell: Ask what makes the person not interested to learn the objections.
Elizabeth Bachman: Stories engage people.
Elizabeth Bachman: Sales is like sex, nothing happens until someone gets excited.
Jess Dewell: Being understood is our responsibility.
Elizabeth Bachman: You have to step into your power as you step up on stage.
Tags: authentic, speaker, presentation, practice, message, communication, change, sound bytes, objections, preparation