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Leaders Discuss, Mike Allton, Programs, Scott Scowcroft

Program 142 – Differentiate Through Storytelling

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/6489878/height/75/width/600/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”75″ width=”600″]

From the Vault: People are bombarded with so many messages…which requires intentional planning to integrate a message across mediums, interact with customers in a way that brings them into the story, and know exactly what the result will be. That’s the obvious truth of using storytelling in marketing.


Tags: awareness, customer experience, decision making, marketing, social media, storytelling

  1. Voice of Bold Buisness

    April 17, 2018

    5

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