[podcast src=”https://html5-player.libsyn.com/embed/episode/id/6082906/height/75/width/600/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”75″ width=”600″] Brynne Tillman and Robert Caruso join Jess Dewell to discuss how we can gain competitive advantage by aligning sales and marketing for the modern buyer.
Even though we’ve worked over the past decade to reduce silos, and have been successful, the way buyers interface with our companies still continues to change. Taking collaboration and communication to the next level, sales and marketing can continue to be a core part of business growth when we take the time to figure out how to align them even more. Jess Dewell hosts panelists Brynn Tillman and Robert Caruso to discuss the alignment of sales and marketing for the modern buyer.
Starting The Conversation:
- How are the internal strategic conversations changing to ensure Sales and marketing working together to create curiosity around the company’s solution?
What You Will Hear:
Traditionally, sales and marketing are silo-ed departments, and that is changing.
Social has impacted that sales has become much more marketing and marketing has become much more sales.
Too much content versus good content.
Questions/considerations to evaluate (effective) content.
Data, monetization, and the way we get there is about user experience.
Proper communication to further growth and user experience.
The next level of programming for engaging with customers through online ads.
Time and thought – what to consider (there is no one size fits all).
It’s time to shift the way we sell, as companies must catch up to the buyers they are attracting.
As a sales person, how to market yourself and build credibility.
THE required skills to do business today.
Use what we have, align what’s already happening, to be more effective.
The better we understand our problem, the better a strategic partner will know how (and if) they can help you.
What makes it BOLD to be a modern seller.
Notable and Quotable:
Brynne Tillman: Sales and marketing are becoming symbiotic.
Robert Caruso: The noise, the over communication, is changing into something more concise.
Brynne Tillman: Make sure our content always leads to our solution.
Robert Caruso: Be on the same page about which KPIs are important.
Robert Caruso: Every step of what we’re doing is looking at it from the consumer side.
Brynne Tillman: The modern buyer requires a modern seller.
Jess Dewell: I like the connection, interaction, and feedback that happens immediately.
Jess Dewell: A necessary business skill: Know how you connect best and do more of it.
Brynne Tillman: When [buyers] research us before they meet us, we must do the same.
Robert Caruso: What drives them on the way home in addition to what drives them at the office.
Tags: omni-channel marketing, digital footprint, digital marketing, sales, marketing, content, communication, customer experience, KPI, key performance indicator, data, ThinkTime, core competency, hard skills