If you are like many leaders, you think about customers often and scan for potential tweaks and improvements in processes and products, so consumers continue to choose yours over another solution.
Technology advances have set a high bar for all; people expect tools and products that make lives and work easier, quicker and, yes, cheaper.
But is that the whole picture when it comes to achieving growth?
Three approaches make anticipating customer behavior changes a dominant component of achieving your growth strategy are: