Growth Management

Jump to: Unstuck Quick | Anticipate Changing Customer Expectations

Unstuck Quick

• Take the guesswork out of prioritizing.
• Know what marks – and how to interpret – progress.
• Confidence making choices.

Anticipating Changing Customer Expectations: An Elusive Leadership Skill

If you are like many leaders, you think about customers often and scan for potential tweaks and improvements in processes and products, so consumers continue to choose yours over another solution.

Technology advances have set a high bar for all; people expect tools and products that make lives and work easier, quicker and, yes, cheaper.

But is that the whole picture when it comes to achieving growth?

Three approaches make anticipating customer behavior changes a dominant component of achieving your growth strategy are:

• Know your customers’ growth strategies, their goals.
• Dig deep into customer patterns for intel.
• Gather input from staff about customer objections and needs.