Problem: Make a profitable vacation rental from an unoccupied property.
Strategy: Centralize all online marketing back to the property website. Identify vendors needed, create processes for how each fit into the mix of running a profitable vacation rental.
- Self sufficient process.
- Reached intended audience through online and local marketing.
- Exceeded reservation expectations; Continuous reservations (out more than a year).
We asked Jessica to put together a plan for us to have a website as the central hub of our online marketing and reservation system. She did a great job.