Client – Blueprint Strategy – Russell Creek Ranch

clients-blueprint development


Problem: Make a profitable vacation rental from an unoccupied property.

Strategy: Centralize all online marketing back to the property website. Identify vendors needed, create processes for how each fit into the mix of running a profitable vacation rental.


  • Self sufficient process.
  • Reached intended audience through online and local marketing.
  • Exceeded reservation expectations; Continuous reservations (out more than a year).



We asked Jessica to put together a plan for us to have a website as the central hub of our online marketing and reservation system. She did a great job.

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